Max is the Commercial AI & Automation Manager at British Airways, where he leads the implementation of transformational AI and ML solutions. He delivered the airlines first productionized Gen-AI LLM and has earned multiple nominations for "Innovation of the Year" and "Best Responsible AI Programme".
Outside of his data-focused career, Max is an accomplished musician, having achieved a Grade 8 certification in trombone. His academic background is in Sociology from the University of Exeter, which he previously applied to social research projects for clients like Coca-Cola and The New York Times.
He conceptualized and hosted a conference for 150 colleagues from 11 different companies to foster collaboration on AI and ML.
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