Max Shilling in

Max Shilling

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Commercial AI & Automation Manager at British Airways
📍 United Kingdom

Max is the Commercial AI & Automation Manager at British Airways, where he leads the implementation of transformational AI and ML solutions. He delivered the airlines first productionized Gen-AI LLM and has earned multiple nominations for "Innovation of the Year" and "Best Responsible AI Programme".

Outside of his data-focused career, Max is an accomplished musician, having achieved a Grade 8 certification in trombone. His academic background is in Sociology from the University of Exeter, which he previously applied to social research projects for clients like Coca-Cola and The New York Times.

He conceptualized and hosted a conference for 150 colleagues from 11 different companies to foster collaboration on AI and ML.

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Experience
2 Years
Current Role
Commercial AI & Automation Manager
Job Level
Middle
Location
United Kingdom
Personality Overview

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Priorities

Topics Max cares about

Responsible AI
His team's AI automation tool was nominated for the "Best Responsible AI Programme" at the 2025 DataIQ Awards, highlighting his focus on ethical implementation.
Generative AI
He led the successful launch of British Airways' first productionized Gen-AI LLM, a tool designed to automate the triage of internal safety reports.
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Career

Work history

10-2025
Commercial AI & Automation Manager
British Airways
2-2025 - 10-2025
Team Lead - Short Haul Analytics & Insight
British Airways
5-2024 - 1-2025
Senior Data Scientist - Sustainability
British Airways
6-2021 - 8-2021
Data Analyst
Homesearch
8-2020 - 2-2021
Data Scientist
BAMM
In the press

Media appearances

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Education
2016 - 2019
Sociology BSc
University of Exeter
2009 - 2016
Education details unavailable
Simon Langton Grammar School for Boys
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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