Max Verstappen in

Max Verstappen

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Head of Marketing and Performance at Vivara/CJ Wildbird Foods
📍 Amsterdam, North Holland, Netherlands

Max is a data-driven marketing leader focused on branding and performance, currently serving as the Head of Marketing and Performance at Vivara/CJ Wildbird Foods. With an MBA and experience directing e-commerce at major retailers like BCC, he excels at improving KPIs and market share. Colleagues describe him as enthusiastic and possessing a clear, targeted vision.

He has a keen interest in business innovation, following industry leaders like Google and the Harvard Business Review. Max also shows curiosity in technological advancements beyond his field, such as future applications in medical image-guided therapy.

Unique fact: Max was once invited as a guest on a national television talk show simply because he shares a name with a famous Dutch celebrity.

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Experience
7 Years
Current Role
Head of Marketing and Performance
Job Level
Mid-senior
Location
Amsterdam, North Holland, Netherlands
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Max cares about

Performance Marketing
His career is centered on improving P&L, enhancing KPIs, and winning market share in performance-driven marketing roles.
E-commerce Growth
Has held director-level positions where he was responsible for the entire marketing and e-commerce departments at retailers like Plutosport. nl and BCC.
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Career

Work history

7-2024
Head of Marketing and Performance
Vivara/CJ Wildbird Foods
3-2024 - 6-2024
Head of Digital (interim)
Vivara/CJ Wildbird Foods
12-2023 - 2-2024
Director of Growth (interim)
Plutosport.nl
7-2023 - 11-2023
Director Marketing & E-commerce
BCC Elektro-speciaalzaken BV
8-2022 - 7-2023
Manager marketing en performance
BCC Elektro-speciaalzaken BV
In the press

Media appearances

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Education
2009 - 2015
Bachelor of Business Administration (B.B.A.)
De Haagse Hogeschool / The Hague University of Applied Sciences
1-2021 - 12-2021
Master of Business Administration - MBA
MiniMBA
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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