Max Verstappen

Examiner
DISC Type : cs

Head of Marketing and Performance at Vivara/CJ Wildbird Foods

Amsterdam, North Holland, Netherlands

Overview

Max is a data-driven marketing leader focused on branding and performance, currently serving as the Head of Marketing and Performance at Vivara/CJ Wildbird Foods. With an MBA and experience directing e-commerce at major retailers like BCC, he excels at improving KPIs and market share. Colleagues describe him as enthusiastic and possessing a clear, targeted vision.

He has a keen interest in business innovation, following industry leaders like Google and the Harvard Business Review. Max also shows curiosity in technological advancements beyond his field, such as future applications in medical image-guided therapy.

Unique fact: Max was once invited as a guest on a national television talk show simply because he shares a name with a famous Dutch celebrity.

Personality Overview

Overcautious

Process Oriented

Late Adopter

The only way to convince them is by showing them examples and ample proof.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Performance Marketing
His career is centered on improving P&L, enhancing KPIs, and winning market share in performance-driven marketing roles.
E-commerce Growth
Has held director-level positions where he was responsible for the entire marketing and e-commerce departments at retailers like Plutosport. nl and BCC.
Conversion Optimization
Holds Google AdWords certifications and has published work on using automated bidding and lookalike data to lower cost-per-acquisition for businesses.

Media Appearances

Max has no verified media appearances

Work History

7-2024
Head of Marketing and Performance at Vivara/CJ Wildbird Foods
3-2024 - 6-2024
Head of Digital (interim) at Vivara/CJ Wildbird Foods
12-2023 - 2-2024
Director of Growth (interim) at Plutosport.nl
7-2023 - 11-2023
Director Marketing & E-commerce at BCC Elektro-speciaalzaken BV
8-2022 - 7-2023
Manager marketing en performance at BCC Elektro-speciaalzaken BV

Education

2009 - 2015
Bachelor of Business Administration (B.B.A.) from De Haagse Hogeschool / The Hague University of Applied Sciences
1-2021 - 12-2021
Master of Business Administration - MBA from MiniMBA

More Information

Social Presence :

Prographics :

Exp : 7 Location : Amsterdam, North Holland, Netherlands Job Level : Mid-senior Designation : Head of Marketing and Performance at Vivara/CJ Wildbird Foods
URL has been copied!

Insights For Selling To Max

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Max is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Max

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Max move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Max take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Max

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.