Kira Newton

Energizer
DISC Type : I

Head of Customer Experience Research and Insight at British Gas

Slough, England, United Kingdom

Overview

Kira Newton is the Head of Customer Experience Research and Insight at British Gas, where she has progressed through various data and customer experience roles. A graduate of Bournemouth University, she is an active voice in her field, participating in industry roundtables and sharing her expertise on podcasts.

Personality Overview

Relationship Oriented

Imaginative

Big Picture Person

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are naturally enthusiastic, so take their promise with a pinch of salt. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Customer Insight
Appeared on a podcast specifically to discuss how to socialize customer insight and ensure it is integrated into operational decision-making.
CX Strategy
Her role as Head of CX Strategy, Research and Insight involves leading the customer experience strategy for a major UK utility company.
Agile Research
Participated in an industry roundtable for insight experts, discussing the challenges and best practices of adopting agile methodologies in market research.

Media Appearances

Kira has no verified media appearances

Work History

9-2021
Head of Customer Experience Research and Insight at British Gas
2-2019
Customer Experience Insight Manager at British Gas
5-2016 - 2-2019
Senior Data Operations Analyst at British Gas
7-2008 - 5-2016
Information Security Manager at British Gas

Education

2000 - 2004
Bsc from Bournemouth University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Slough, England, United Kingdom Job Level : Mid-senior Designation : Head of Customer Experience Research and Insight at British Gas
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Insights For Selling To Kira

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk anecdotally about the customer experience that your product offers
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kira is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Kira

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Kira move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Kira take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Kira

Personality Compatibility


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