Maxwell Anderson

Examiner
DISC Type : cs

Founder, Head of Product at Ketch

San Francisco, California, United States

Overview

Maxwell Anderson is the Founder and Head of Product at Ketch, where he focuses on building data privacy infrastructure to help brands activate permissioned data. His background includes product management leadership roles at Salesforce and Krux Digital, and he holds a BA from the University of Colorado Boulder.

His academic background includes the study of Chinese Literature at Tsinghua University in Beijing. This unique educational experience in a deeply cultural and linguistic field provides a distinct dimension to his profile as a tech founder and product leader.

He studied Chinese Literature at Tsinghua University, a top-ranked university in Beijing.

Personality Overview

Process Oriented

Overcautious

Tough To Convince

Being observant comes to them naturally.  The only way to convince them is by showing them examples and ample proof. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Data Privacy Infrastructure
He is focused on building the infrastructure layer that allows businesses to automate privacy requirements in their data processing pipelines.
Product Innovation
As Head of Product, he frequently announces and discusses new product launches, such as Ketch's Marketing Preference Management and Opt-Out Sync solutions.
AdTech & Compliance
Actively participates in industry events like the IAB Privacy Compliance Salon, focusing on the intersection of adtech, compliance, and regulatory enforcement.

Media Appearances

Max Anderson (Ketch): Privacy Tech spotlight I – the future of CMPs, value vs. hype in privacy compliance SaaS. Featured in Apple Podcasts

See Now

Max Anderson | Ketch. Featured in Ketch.com

See Now

Work History

4-2020
Founder, Head of Product at Ketch
2-2019 - 4-2020
Founder in Residence at super{set}
12-2016 - 2-2019
Director, Product Management at Salesforce
3-2016 - 12-2016
Director, Product Management at Krux Digital
8-2014 - 4-2016
Sr. Product Manager, Data Management & Analytics at IPG Mediabrands

Education

2008 - 2011
BA from University of Colorado Boulder
2010 - 2010
Chinese Literature from Tsinghua University

More Information

Social Presence :

Prographics :

Exp : 14 Location : San Francisco, California, United States Job Level : Leadership Designation : Founder, Head of Product at Ketch
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Insights For Selling To Maxwell

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maxwell is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Maxwell

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Maxwell move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Maxwell take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Maxwell

Personality Compatibility


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