Mayowa Oyeyipo

Sharpshooter
DISC Type : DC

Marketing Partner at Roche

Nigeria

Overview

Mayowa is an experienced marketing strategist in the pharmaceutical industry, with a background as a licensed pharmacist. He has held significant roles at Roche and GSK, specializing in brand management, data analytics, and digital marketing. He holds a Master of Science from Liverpool John Moores University.

Outside of his professional life, Mayowa is an avid reader with a strong interest in behavioral psychology and societal trends. He frequently discusses the works of author Malcolm Gladwell, particularly concepts from the book "The Tipping Point" and their real-world applications.

He uniquely blends his clinical foundation as a pharmacist with his commercial expertise in marketing and strategy to drive public health initiatives.

Personality Overview

ROI Driven

Rigorous & Demanding

Thorough Evaluator

They like to stay in control of the negotiation or defining of the terms.  They put a lot of effort into ensuring personal success. They are less concerned about the product and more about its potential impact.

Topics They Care About

Pharmaceutical Marketing
Has extensive experience as a brand manager and marketing lead for major pharmaceutical companies, including Roche and GSK.
Data-Driven Strategy
Identifies as a "Data Analyst" and previously held a Business Support & Analytics Manager role, focusing on providing strategic and analytical consulting.
Behavioral Psychology
Frequently posts analyses of Malcolm Gladwell's books, exploring how ideas spread and the principles behind societal "tipping points. "

Media Appearances

Mayowa has no verified media appearances

Work History

1-2025
Marketing Partner at Roche
2-2020 - 12-2024
Marketing Chapter Lead / Enabler at Roche
1-2019 - 12-2024
Business Support & Analytics Manager at Roche
3-2018 - 1-2019
Group Product Manager Vaccines at GSK
9-2016 - 2-2018
Product Manager (Urology & CNS) Marketing at GSK

Education

Master of Science - MS from Liverpool John Moores University
2020 - 2021
Postgraduate Program from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 14 Location : Nigeria Job Level : N/A Designation : Marketing Partner at Roche
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Insights For Selling To Mayowa

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mayowa is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mayowa

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Mayowa move?

  • If convinced, they can reach decisions quite fast.
  • Can Mayowa take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Mayowa

Personality Compatibility


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