McKenna Farrar in

McKenna Farrar

Captain · DISC type DS
Senior Product Marketing Manager at Sigma
📍 San Francisco Bay Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
11 Years
Current Role
Senior Product Marketing Manager
Job Level
Middle
Location
San Francisco Bay Area, United States
Personality Overview

How McKenna shows up

Consummate Professional
Planner & Achiever
Output-Driven

Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Priorities

Topics McKenna cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

11-2023
Senior Product Marketing Manager
Sigma
1-2023 - 10-2023
Regional Vice President, Commercial Sales
Sigma
11-2021 - 11-2022
Manager, Mid-Market Sales, North America
Asana
2-2020 - 10-2021
Manager, Mid-Market & Commercial Sales, Sales Development, Asia-Pacific (Landing Team)
Asana
11-2018 - 1-2020
Enterprise Account Executive, Asia-Pacific (Landing Team)
Asana
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
B.A.
University of Michigan
Education details unavailable
Miramonte High School
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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