Meagan Peters

Observer
DISC Type : ic

Vice President of Behavioral Science and Strategy at Cannonball

Greater Chicago Area, United States

Overview

Meagan is the Vice President of Behavioral Science and Strategy at Cannonball, where she applies emotion theory to help brands build strong consumer bonds. Her expertise includes qualitative research and has previously presented her academic research at Stanfords School of Business. She holds a Master of Science from the University of Illinois at Urbana-Champaign.

As a mother, Meagan is passionate about understanding feelings, a practice she extends to her daily life with her young daughter. She is also a mentor for young professional women through the organization Women in Research (WIRe), demonstrating a commitment to giving back to her professional community.

Every morning, she starts the day by asking her toddler to share whatever emotions she is feeling to help her learn self-expression.

Personality Overview

Curious

Example Seeker

Value Driven

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Behavioral Science
Her current role is VP of Behavioral Science and Strategy, and she frequently shares content about its application in advertising.
Emotions Research
She self-identifies as an "Emotions Researcher" and has been trained in facial coding and body language analysis to uncover consumer motivations.
Qualitative Methodologies
Has extensive experience in qualitative research, including as a former Qualitative Director, and has training in various moderating and ideation techniques.

Media Appearances

Meagan has no verified media appearances

Work History

6-2022
Vice President of Behavioral Science and Strategy at Cannonball
5-2021 - 6-2022
Director of Behavioral Science at Cannonball
4-2015 - 5-2021
Qualitative Director at Solution Partners Consulting
11-2013
Senior Research Analyst at Solution Partners Consulting
10-2012 - 11-2013
Associate Project Director at ORC International

Education

2009 - 2011
Master of Science (M.S.) from University of Illinois Urbana-Champaign
2005 - 2009
BA from The University of North Carolina at Chapel Hill

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Chicago Area, United States Job Level : Senior Designation : Vice President of Behavioral Science and Strategy at Cannonball
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Insights For Selling To Meagan

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Ask them questions to understand their needs better while staying affable
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Meagan is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Meagan

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Meagan move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Meagan take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Meagan

Personality Compatibility


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