Meagan Peters in

Meagan Peters

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Vice President of Behavioral Science and Strategy at Cannonball
📍 Greater Chicago Area, United States

Meagan is the Vice President of Behavioral Science and Strategy at Cannonball, where she applies emotion theory to help brands build strong consumer bonds. Her expertise includes qualitative research and has previously presented her academic research at Stanfords School of Business. She holds a Master of Science from the University of Illinois at Urbana-Champaign.

As a mother, Meagan is passionate about understanding feelings, a practice she extends to her daily life with her young daughter. She is also a mentor for young professional women through the organization Women in Research (WIRe), demonstrating a commitment to giving back to her professional community.

Every morning, she starts the day by asking her toddler to share whatever emotions she is feeling to help her learn self-expression.

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Experience
13 Years
Current Role
Vice President of Behavioral Science and Strategy
Job Level
Senior
Location
Greater Chicago Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Meagan cares about

Behavioral Science
Her current role is VP of Behavioral Science and Strategy, and she frequently shares content about its application in advertising.
Emotions Research
She self-identifies as an "Emotions Researcher" and has been trained in facial coding and body language analysis to uncover consumer motivations.
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Career

Work history

6-2022
Vice President of Behavioral Science and Strategy
Cannonball
5-2021 - 6-2022
Director of Behavioral Science
Cannonball
4-2015 - 5-2021
Qualitative Director
Solution Partners Consulting
11-2013
Senior Research Analyst
Solution Partners Consulting
10-2012 - 11-2013
Associate Project Director
ORC International
In the press

Media appearances

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Education
2009 - 2011
Master of Science (M.S.)
University of Illinois Urbana-Champaign
2005 - 2009
BA
The University of North Carolina at Chapel Hill
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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