Meena Kaushik

Examiner
DISC Type : cs

Chairman at Quantum Consumer Solutions Pvt Ltd

Bengaluru, Karnataka, India

Overview

Meena Kaushik is the Chairman of Quantum Consumer Solutions, the global qualitative research firm she co-founded in 1990. A pioneer in her field, she applies her academic background in social anthropology from the Delhi School of Economics to decode consumer behavior and inform brand strategy for leading global companies.

Her passion for cultural understanding began with her Ph. D. research into the symbolism of death rituals in Varanasi. She is a strong advocate for women in leadership, contributing to recent work that explores how women can redefine career success by making deliberate, empowered choices to change their professional paths.

She is regarded as a pioneer for introducing anthropological methods and semiotics to market research in India.

Personality Overview

Tough To Convince

Status Quo Seeker

Unexpressive

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  They are always well-planned and adopt a systematic approach. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Qualitative Research
A recognized pioneer in the field, she co-founded Asia's first purely qualitative research firm and has been instrumental in setting industry standards in India.
Women in Leadership
She actively supports and shares stories about women redefining success in leadership, as shown by her recent posts and contributions to related books.
Cultural Insights
Her work focuses on understanding the "cultural subconscious, " believing that decoding deep-seated memories and socio-cultural context is key to understanding consumer behavior.

Media Appearances

Meena has no verified media appearances

Work History

9-1990
Chairman at Quantum Consumer Solutions Pvt Ltd
4-1980 - 7-1990
Director at MARG
4-1978 - 3-1980
Head of Qualitative at IMRB International

Education

1970 - 1972
M.A. Sociology from Delhi School of Economics
1958 - 1964
Senior Cambridge from Mater Dei Convent

More Information

Social Presence :

Prographics :

Exp : 47 Location : Bengaluru, Karnataka, India Job Level : N/A Designation : Chairman at Quantum Consumer Solutions Pvt Ltd
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Insights For Selling To Meena

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Meena is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Meena

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Meena move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Meena take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Meena

Personality Compatibility


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