Meena Kaushik
Login to view DISC.Meena Kaushik is the Chairman of Quantum Consumer Solutions, the global qualitative research firm she co-founded in 1990. A pioneer in her field, she applies her academic background in social anthropology from the Delhi School of Economics to decode consumer behavior and inform brand strategy for leading global companies.
Her passion for cultural understanding began with her Ph. D. research into the symbolism of death rituals in Varanasi. She is a strong advocate for women in leadership, contributing to recent work that explores how women can redefine career success by making deliberate, empowered choices to change their professional paths.
She is regarded as a pioneer for introducing anthropological methods and semiotics to market research in India.
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