Megan Petta

Questioner
DISC Type : c

Senior Account Executive, Canada at impact.com

Canada

Overview

Megan Petta is a Senior Account Executive at impact. com, specializing in scaling partnership programs through affiliate and influencer marketing, particularly for Canadian brands. She previously held roles at Juniper Creates and Perform[cb], focusing on agency partnerships and business development. She holds a diploma from Algonquin College and studied Fine and Studio Arts at the University of Ottawa.

Outside of work, Megan enjoys camping, gardening, and managing a Facebook Group for Canadian Bronco owners. She is also a mother, often running late to playdates.

She runs a Facebook Group with over 7, 000 members for Canadian Bronco owners.

Personality Overview

Price-Sensitive

Not Easily Convinced

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Affiliate Marketing
With over 13 years in the industry, Megan has extensive experience scaling partnership programs through affiliate networks and platforms like impact. com.
Influencer Marketing
Megan's expertise includes optimizing customer acquisition budgets through influencers, as highlighted in her professional overview and masterclass presentations.
Canadian Market Expansion
She actively supports Canadian brands in reaching new audiences and expanding into international markets, a core focus of her current role.

Media Appearances

Megan has no verified media appearances

Work History

10-2025
Senior Account Executive, Canada at impact.com
7-2022 - 10-2025
Account Executive, Canada at impact.com
2-2022 - 6-2022
Agency Partnerships at Juniper Creates
1-2018 - 1-2022
Sales Director at Perform[cb]
12-2017 - 3-2018
Digital Strategy Director at Nova Digital Marketing Inc. (acquired by Thinkr Marketing)

Education

2010 - 2011
Diploma from Algonquin College of Applied Arts and Technology
2009 - 2012
Fine and Studio Arts from University of Ottawa

More Information

Social Presence :

Prographics :

Exp : 12 Location : Canada Job Level : Middle Designation : Senior Account Executive, Canada at impact.com
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Insights For Selling To Megan

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Megan is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Megan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Megan move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Megan take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Megan

Personality Compatibility


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