Megan Ridenour

Inspirer
DISC Type : id

Director, Marketing- Dunkin’ at The J.M. Smucker Co.

Canal Fulton, Ohio, United States

Overview

Megan Ridenour is a marketing director at The J. M. Smucker Co. with over 15 years of experience in brand and go-to-market strategy. She currently leads marketing for the Dunkin brand and previously managed the Milk-Bone brand, launching major creative campaigns. She holds an MBA from Kent State University.

She is a resonant and empathetic leader, passionate about creating impactful work and supporting her colleagues. This is highlighted by her role as the founder and chair of the Womens Business Resource Group at her company, where she focuses on community and empowerment.

Unique fact: She founded and chairs the Womens Business Resource Group at The J. M. Smucker Co.

Personality Overview

Generous

Achievment Oriented

Decisive

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Brand Storytelling
Led the highly creative and successful "More Dog" campaign for Milk-Bone, expressing immense pride in the team's work and its emotional impact on pet owners.
Women in Leadership
Founded and chairs the Women's Business Resource Group at The J. M. Smucker Co. , demonstrating a clear passion for empowering women in the workplace.
Go-to-Market Strategy
Her experience includes roles specifically focused on brand and customer commercialization, translating national brand strategies into customer-specific activation plans for major retailers.

Media Appearances

Megan has no verified media appearances

Work History

10-2025
Director, Marketing- Dunkin’ at The J.M. Smucker Co.
11-2023 - 10-2025
Senior Brand Manager, Milk-Bone at The J.M. Smucker Co.
8-2022 - 1-2024
Senior Brand Manager, Treats Activation at The J.M. Smucker Co.
4-2021 - 8-2022
Lead (Manager), Customer Commercialization at The J.M. Smucker Co.
6-2020 - 4-2021
Lead (Sr. Manager), Brand Commercialization at The J.M. Smucker Co.

Education

2003 - 2007
Bachelor of Arts from The Ohio State University
2008 - 2012
Masters of Business Administration from Kent State University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Canal Fulton, Ohio, United States Job Level : Mid-senior Designation : Director, Marketing- Dunkin’ at The J.M. Smucker Co.
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Insights For Selling To Megan

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Megan is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Megan

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Megan move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Megan take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Megan

Personality Compatibility


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