Meir Cohen

Evaluator
DISC Type : CSD

Principal at Greenfield Partners

United States

Overview

Meir Cohen is a Principal at Greenfield Partners, a NY/TLV-based venture firm where he focuses on early-growth stage investments. An alumnus of Reichman University, he has a strong track record in backing companies in the AI, cybersecurity, and deep-tech sectors after they have achieved product-market fit.

He appears driven by technology that addresses critical real-world challenges, from enhancing battlefield communications to automating enterprise security. Outside of his professional sphere, Meir is a certified Open Water Diver, suggesting a personal interest in underwater exploration and adventure.

Unique fact: Meir is a certified Open Water Diver.

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Applied AI
He co-launched the "AI #Disruptors60" list with TechCrunch, emphasizing a focus on AI companies with proven execution and momentum rather than those just pivoting to the technology.
Mission-Critical Comms
His investment in Commcrete was driven by a passion for solving communication failures in high-stakes environments, such as disaster zones and military operations.
Cybersecurity Automation
As an investor in companies like Torq and Silverfort, he is focused on how AI and automation can solve complex security workflows for global enterprises.

Media Appearances

Greenfield Partners appoints three Principals as firm expands globally. Featured in Calcalist Tech (CTech)

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Greenfield Partners Promotes Three Investment Professionals to Principal as Firm Expands Global Reach. Featured in FFNews

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Work History

4-2020
Principal at Greenfield Partners
8-2025
Investor at Commcrete
8-2023
Investor at Torq
7-2023
Investor at floLIVE
10-2021
Investor at VAST Data

Education

Bachelor's degree from Reichman University

More Information

Social Presence :

Prographics :

Exp : 5 Location : United States Job Level : N/A Designation : Principal at Greenfield Partners
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Insights For Selling To Meir

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Meir is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Meir

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Meir move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Meir take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Meir

Personality Compatibility


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