Mel Whiteside

Visionary
DISC Type : Ds

Founder at fmaw associates limited

Bridlington, England, United Kingdom

Overview

Mel Whiteside is the Founder of fmaw associates limited, where she leverages over 20 years of experience in facilities management. She specializes in helping FM and Operations leaders improve contract performance, ensure compliance, and manage risk. Colleagues describe her as focused, professional, and intelligent. She holds a degree from the University of Hertfordshire.

Based on her professional history working with government and secure sites, Mel has a stated interest in the UK Ministry of Defence and the Royal Navy. She actively contributes to her professional community by sharing her expertise and insights.

She was recently a featured guest on the Penguin Facilities Management podcast to discuss why FM contracts fail and how to fix them.

Personality Overview

Goal-Oriented

Big Vision Person

Early Adopter

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

FM Compliance
Her consultancy focuses on helping organizations meet statutory and contractual requirements to de-risk their operations and fix gaps before they become critical issues.
Contract Performance
She frequently discusses fixing underperforming supplier contracts, highlighting that meeting KPIs doesn't always reflect the reality of service delivery.
Operational Efficiency
She believes many FM teams are stretched by legacy processes and focuses on identifying activities that truly matter to drive effective performance.

Media Appearances

Mel has no verified media appearances

Work History

7-2025
Founder at fmaw associates limited
12-2024 - 11-2025
Solutions Lead - Fractional at Serco
4-2024 - 12-2024
Interim Head of Facilities at Whittington Health
9-2023 - 4-2024
Associate Programme Manager. - Data Management Specialist at DEFRA
4-2023 - 7-2023
Facilities Manager at Croydon Health Services NHS Trust

Education

2017 - 2019
Bachelor of Arts Degree from University of Hertfordshire
2013 - 2014
NVQ3 Facilities Management from Telford college of Art and Technology

More Information

Social Presence :

Prographics :

Exp : 11 Location : Bridlington, England, United Kingdom Job Level : Leadership Designation : Founder at fmaw associates limited
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Insights For Selling To Mel

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mel is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Mel

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Mel move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Mel take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Mel

Personality Compatibility


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