Melaina Balbo

Questioner
DISC Type : c

Founder & CEO at BIS (llc)

Lexington, Kentucky, United States

Overview

Melaina Balbo is the Founder and CEO of BIS (llc), a food company focused on authentic Italian flavors. She leverages a unique background as a best-selling book editor and literature doctorate (PhD abd) in her entrepreneurial venture. Colleagues describe her as "ridiculously organized, " "highly efficient, " and a "creative problem solver. "

A native New Yorker with deep Italian roots, Melaina is a passionate foodie, cook, reader, and writer. Her interests extend to a variety of lifestyle topics, including wellness, travel, and equine subjects, which she has covered in her writing projects.

Unique fact: During her career in publishing, she had the distinct honor of working on one of Dr. Ruth Westheimers books.

Personality Overview

Not Easily Convinced

Systematic

Cautious & Analytical

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Authentic Italian Food
Her company, BIS (llc), is dedicated to helping people "eat like an Italian, " drawing from her heritage and passion for cooking.
Female Entrepreneurship
She identifies as a female founder and is an active member of organizations like The Female Founder Collective and Entreprenis.
CPG Food Industry
Actively participates in industry events like the Summer Fancy Food Show and focuses on connecting with buyers and new stockists for her brand.

Media Appearances

Melaina has no verified media appearances

Work History

2-2021
Founder & CEO at BIS (llc)
8-2021
Founding Member at Entreprenista
4-2023
Member at The Female Founder Collective
Editor of Best-selling books (NYT / WSJ / USA Today), Publishing Consultant, Literature Doctorate at Melaina Balbo
9-2012 - 12-2020
Freelance Editor at Kirkus Media

Education

PhD (abd) from University of Toronto
MA from University of Virginia

More Information

Social Presence :

Prographics :

Exp : 13 Location : Lexington, Kentucky, United States Job Level : Leadership Designation : Founder & CEO at BIS (llc)
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Insights For Selling To Melaina

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melaina is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Melaina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Melaina move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Melaina take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Melaina

Personality Compatibility


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