Melanie Coeslier is the Director of Commercial Alliances and Card Retention at Banco Santander, where she focuses on developing strategies to increase product placement and profitability. A graduate of the ESCUELA SUPERIOR DE GESTIÓN in Paris, her expertise lies in managing the customer lifecycle and forging commercial partnerships.
She designed and launched “Círculo Preferente, ” an innovative value proposition and service model targeting medium-income clients at Banco Santander.
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