Melanie Coeslier in

Melanie Coeslier

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Director de Alianzas Comerciales y Retencion de Tarjetas at Banco Santander
📍 Mexico

Melanie Coeslier is the Director of Commercial Alliances and Card Retention at Banco Santander, where she focuses on developing strategies to increase product placement and profitability. A graduate of the ESCUELA SUPERIOR DE GESTIÓN in Paris, her expertise lies in managing the customer lifecycle and forging commercial partnerships.

She designed and launched “Círculo Preferente, ” an innovative value proposition and service model targeting medium-income clients at Banco Santander.

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Experience
20 Years
Current Role
Director de Alianzas Comerciales y Retencion de Tarjetas
Job Level
Mid-senior
Location
Mexico
Personality Overview

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Priorities

Topics Melanie cares about

Commercial Alliances
Her current role is centered on leveraging commercial alliances to increase billing and customer retention for the bank's card portfolio.
Customer Lifecycle
Develops strategies for managing the entire customer lifecycle to enhance the value and usage of the bank's card products.
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Career

Work history

12-2017
Director de Alianzas Comerciales y Retencion de Tarjetas
Banco Santander
9-2016 - 12-2017
DIRECTOR CAPTACION VISTA Y DOMICILIACION
Banco Santander Mexico
2-2013 - 9-2016
SUBDIRECTOR DE CAPTACIÓN VISTA Y PLAZO
Banco Santander Mexico
9-2011 - 2-2013
SUBDIRECTOR DE CAPTACIÓN PLAZO
Banco Santander Mexico
1-2009 - 9-2011
SUBDIRECTOR OFERTA DE VALOR - RENTAS MEDIAS
Banco Santander Mexico
In the press

Media appearances

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Education
2002 - 2005
LICENCIATURA
ESCUELA SUPERIOR DE GESTIÓN EN PARIS
2003 - 2003
SEMESTRE DE INTERCAMBIO
UNIVERSIDAD TEC DE MONTERREY CIUDAD DE MEXICO
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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