Melanie Coeslier

Examiner
DISC Type : cs

Director de Alianzas Comerciales y Retencion de Tarjetas at Banco Santander

Mexico

Overview

Melanie Coeslier is the Director of Commercial Alliances and Card Retention at Banco Santander, where she focuses on developing strategies to increase product placement and profitability. A graduate of the ESCUELA SUPERIOR DE GESTIÓN in Paris, her expertise lies in managing the customer lifecycle and forging commercial partnerships.

She designed and launched “Círculo Preferente, ” an innovative value proposition and service model targeting medium-income clients at Banco Santander.

Personality Overview

Late Adopter

Tough To Convince

Overcautious

They do not like taking risks at all and go for proven options in the end.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Commercial Alliances
Her current role is centered on leveraging commercial alliances to increase billing and customer retention for the bank's card portfolio.
Customer Lifecycle
Develops strategies for managing the entire customer lifecycle to enhance the value and usage of the bank's card products.
Product Profitability
Her primary professional goal is to implement strategies that directly increase the profitability and market placement of financial products.

Media Appearances

Melanie has no verified media appearances

Work History

12-2017
Director de Alianzas Comerciales y Retencion de Tarjetas at Banco Santander
9-2016 - 12-2017
DIRECTOR CAPTACION VISTA Y DOMICILIACION at Banco Santander Mexico
2-2013 - 9-2016
SUBDIRECTOR DE CAPTACIÓN VISTA Y PLAZO at Banco Santander Mexico
9-2011 - 2-2013
SUBDIRECTOR DE CAPTACIÓN PLAZO at Banco Santander Mexico
1-2009 - 9-2011
SUBDIRECTOR OFERTA DE VALOR - RENTAS MEDIAS at Banco Santander Mexico

Education

2002 - 2005
LICENCIATURA from ESCUELA SUPERIOR DE GESTIÓN EN PARIS
2003 - 2003
SEMESTRE DE INTERCAMBIO from UNIVERSIDAD TEC DE MONTERREY CIUDAD DE MEXICO

More Information

Social Presence :

Prographics :

Exp : 20 Location : Mexico Job Level : Mid-senior Designation : Director de Alianzas Comerciales y Retencion de Tarjetas at Banco Santander
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Insights For Selling To Melanie

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melanie is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Melanie

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Melanie move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Melanie take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Melanie

Personality Compatibility


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