Melanie De Young

Questioner
DISC Type : c

Principal IRB/ITB Consultant at O2O Consulting Inc.

Halifax, Nova Scotia, Canada

Overview

Melanie De Young is a Principal Consultant with over 19 years of experience in Canadas aerospace and defence industry. Specializing in Industrial and Technological Benefits (ITB), she aids companies in navigating complex defence contracts and fosters strategic partnerships. She holds a Bachelor of Commerce from Dalhousie University and a Professional Logistics Designation.

Beyond her consulting work, Melanie is a passionate advocate for her industry. She actively supports women in Canadas defence sector and serves as the Chair of the Government Relations Committee for the Industrial Participation Association of Canada (IPAC), demonstrating a commitment to industry-wide growth and policy.

In 2022, she was recognized as one of WINGS Magazines "Top 20 Under 40" inspiring young leaders in the field.

Personality Overview

Price-Sensitive

Cautious & Analytical

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Defence Procurement
Her entire career is focused on helping companies navigate the Industrial and Technological Benefits (ITB) policy within Canadian defence contracts.
Women in Defence
She publicly acknowledges and celebrates the contributions of women in Canada's defence sector, a historically male-dominated space.
Industrial Strategy
Views major defence decisions, such as submarine procurement, as critical opportunities for Canada's economic development and industrial growth.

Media Appearances

Melanie has no verified media appearances

Work History

1-2026
Principal IRB/ITB Consultant at O2O Consulting Inc.
9-2024 - 2-2026
Associate IRB/ITB Consultant at InnovConsultants
11-2022 - 9-2024
Director Innovation & Value Proposition at InnovMarine Inc.
4-2020 - 11-2022
Director Industrial & Technological Benefits (ITB) Programs at IMP Aerospace & Defence
3-2019 - 4-2020
ITB Manager at IMP Aerospace & Defence

Education

2002 - 2007
Bachelor of Commerce (B.Com.) from Dalhousie University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Halifax, Nova Scotia, Canada Job Level : N/A Designation : Principal IRB/ITB Consultant at O2O Consulting Inc.
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Insights For Selling To Melanie

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melanie is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Melanie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Melanie move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Melanie take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Melanie

Personality Compatibility


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