Melanie Goldman

Energizer
DISC Type : I

Director of Digital Marketing at Akar Skin

North Miami Beach, Florida, United States

Overview

Melanie is a results-driven digital marketing leader with nearly a decade of experience scaling high-growth DTC brands in luxury beauty and wellness. A graduate of Dukes Fuqua School of Business, she blends analytics with storytelling to build impactful omni-channel strategies that drive revenue and retention.

She was a member of the founding team at the beauty brand Ourself, helping to create, incubate, and deploy the new brand from its inception.

Personality Overview

Enthusiastic

Believer

Big Picture Person

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

DTC Brand Scaling
Her career has been dedicated to scaling high-growth DTC brands in the luxury beauty and wellness sector by owning full-funnel marketing strategies.
Luxury Beauty
Possesses deep experience with luxury beauty brands, including Akar Skin, Ourself, and Laboratoires Filorga, focusing on building significant online presence and brand development.
Influencer Strategy
She has led social media and influencer strategy at multiple companies to build brand presence, as demonstrated during her time at Ourself and Laboratoires Filorga.

Media Appearances

Melanie has no verified media appearances

Work History

8-2023
Director of Digital Marketing at Akar Skin
5-2022 - 8-2023
Sr. Manager, Social Media & Influencer at Ourself
8-2021 - 5-2022
Social Media & Influencer Manager at Ourself
2-2020 - 9-2021
Social Media & Influencer Marketing Manager at Laboratoires Filorga
Social Media Manager at Arteza

Education

2014 - 2015
Master in Management Studies (MMS) from Duke University - The Fuqua School of Business
2010 - 2013
International Studies from Universidad ORT Uruguay

More Information

Social Presence :

Prographics :

Exp : 5 Location : North Miami Beach, Florida, United States Job Level : Mid-senior Designation : Director of Digital Marketing at Akar Skin
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Insights For Selling To Melanie

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Invite them for a lunch or a drink/coffee
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid cutting into their flow
  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melanie is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Melanie

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Melanie move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Melanie take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Melanie

Personality Compatibility


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