Melanie Neal, MBA

Doer
DISC Type : ds

Marketing Director at Merge Forward

Dallas, Texas, United States

Overview

Melanie Neal is a Marketing Director with over 15 years of experience in B2B, B2C, and non-profit sectors. An MBA graduate from The University of Dallas, she specializes in creating engaging, integrated marketing campaigns for major brands like Xbox, Sony, and the NFL. Colleagues describe her as cool, calm, collected, and a pro.

Outside of work, Melanie is a proud 5th generation Texan who founded the Dallas Entrepreneur Meetup group. She values servant leadership, inspired by her grandfather, and has been a remote worker for over a decade. Her best ideas often come to her during long walks.

Unique fact: Her grandfather was one of the first commissioned pilots and chaplains in the U. S. Army, serving in both WWI and WWII.

Personality Overview

Long-term Focused

Strategic Planner

Results Focused

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Integrated Marketing
Her experience focuses on developing and managing dynamic, integrated marketing programs that span multiple consumer touchpoints for brands like Mountain Dew, NBA, and Nintendo.
Gaming Industry Marketing
She has extensive experience developing campaigns for top gaming companies, including Xbox, Sony, Ubisoft, Activision, Rockstar Games, and Major League Gaming.
AI in Marketing
She recently shared posts discussing AI's impact, including commentary on AI-driven advertising and the growth of AI chip maker Nvidia.

Media Appearances

Melanie has no verified media appearances

Work History

12-2014
Marketing Director at Merge Forward
5-2013
Founder/Marketing Strategist at Zella Ruby Media
10-2008 - 5-2013
Marketing Manager at ReachLocal
9-2008 - 8-2010
Marketing/PR Team Volunteer at American Marketing Association-DFW
7-2006 - 10-2008
Marketing Program Manager at GameStop

Education

2003 - 2005
MBA from The University of Dallas
1992 - 1995
B.S. from Southwestern Oklahoma State University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Dallas, Texas, United States Job Level : Mid-senior Designation : Marketing Director at Merge Forward
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Insights For Selling To Melanie

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • During followups, use phone or text if needed, they should be fine
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melanie is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Melanie

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Melanie move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Melanie take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Melanie

Personality Compatibility


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