Melanie Pereira

Initiator
DISC Type : Di

Senior Vice President, Finance at Emerald

New York, New York, United States

Overview

Melanie Pereira is a seasoned finance executive with over 20 years of experience in the media and technology sectors at firms like AOL, Viacom, and NBC Universal. As SVP of Finance at Emerald, she leads financial planning and analysis, specializing in P&L management and growth strategies. She holds an MBA from UMass Amherst.

Outside of her professional life, Melanie has a passion for diverse experiences and cultures, which drove her focus on international business during her education. She currently resides in Westchester, NY, with her husband and two sons.

Unique fact: Melanie holds a GE Six Sigma Certification, reflecting her expertise in process improvement and quality management.

Personality Overview

Conviction Driven

Confident

Risk-Accepting

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Sales Incentive Structures
She leads corporate initiatives to develop innovative internal sales incentive structures and KPI automation projects to help align the organization with company goals.
Media & Tech Finance
Her career spans over two decades leading financial teams at major media entities like AOL and Viacom, as well as at venture-backed ad tech and SaaS startups.
Building Finance Teams
She has a proven record of transforming financial organizations, having recruited and developed teams of 20+ staff and scaled departments from a single analyst to multi-disciplined units.

Media Appearances

Melanie Pereira - Emerald Expositions. Featured in Emerald Expositions (staff directory)

See Now

Work History

12-2020
Senior Vice President, Finance at Emerald
9-2019
Member at Chief
2-2018 - 3-2020
Chief Financial Officer at Eyeview
5-2015 - 2-2018
VP Finance & Operations (Head of Finance) at SiteCompli
10-2013 - 9-2014
VP Finance/Divisional CFO, AOL Brands Group at AOL

Education

1997 - 1999
MBA from Isenberg School of Management, UMass Amherst
1992 - 1996
BACHELORS DEGREE OF BUSINESS ADMINISTRATION from Isenberg School of Management, UMass Amherst

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York, New York, United States Job Level : Leadership Designation : Senior Vice President, Finance at Emerald
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Insights For Selling To Melanie

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melanie is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Melanie

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Melanie move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Melanie take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Melanie

Personality Compatibility


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