Melanie Roussell Newman

Wildcard
DISC Type : sci

Chief External Affairs Officer at Planned Parenthood Federation of America

Washington, District of Columbia, United States

Overview

Melanie has no verified overview

Personality Overview

Requires Proof

Curious But Skeptical

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Melanie has no verified topics they care about

Media Appearances

Melanie has no verified media appearances

Work History

5-2025
Chief External Affairs Officer at Planned Parenthood Federation of America
1-2019
Chief Communications Officer (CCO) at Planned Parenthood Federation of America
3-2017 - 1-2019
Chief Communications Officer at NAACP Legal Defense and Educational Fund, Inc.
6-2015 - 1-2017
Director of Public Affairs at U.S. Department of Justice
7-2014 - 6-2015
Associate Director for Communications and Strategic Planning at White House Office of Management and Budget

Education

2005 - 2008
Master of Arts (M.A.) from American University
1997 - 2001
Bachelor of Science (BS) from Florida Agricultural and Mechanical University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Washington, District of Columbia, United States Job Level : Leadership Designation : Chief External Affairs Officer at Planned Parenthood Federation of America
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Insights For Selling To Melanie

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melanie is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Melanie

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Melanie move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Melanie take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Melanie

Personality Compatibility


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