Melanie Smith

Go-getter
DISC Type : d

Senior Marketing Director, Innovation at Kicking Horse Coffee

Burlington, Ontario, Canada

Overview

Melanie has no verified overview

Personality Overview

Vision Oriented

Self-Confident

Fast-Paced

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Melanie has no verified topics they care about

Media Appearances

Melanie has no verified media appearances

Work History

12-2023
Senior Marketing Director, Innovation at Kicking Horse Coffee
2-2019 - 9-2023
Head of Marketing & Innovation at Truss Beverages
2-2018 - 2-2019
Head of Marketing, RTD & Cider Portfolio at Labatt Breweries of Canada
10-2016 - 2-2018
Portfolio Brand Manager - RTD & Cider at Labatt Breweries of Canada
7-2015 - 10-2016
Account Director at Arrivals + Departures

Education

2011 - 2014
Marketing from McMaster University
2003 - 2006
Industrial Design from OCAD University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Burlington, Ontario, Canada Job Level : Senior Designation : Senior Marketing Director, Innovation at Kicking Horse Coffee
URL has been copied!

Insights For Selling To Melanie

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melanie is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Melanie

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Melanie move?

  • Their decision making speed is somewhere in the middle.
  • Can Melanie take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Melanie

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.