Melanie Zeidlhack in

Melanie Zeidlhack

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Vice President Marketing at Blockskye
📍 Philadelphia, Pennsylvania, United States

Melanie is the Vice President of Marketing at Blockskye, specializing in B2B and B2C SaaS marketing, brand strategy, and go-to-market execution. A graduate of American University, colleagues describe her as a creative, analytical, and solution-focused leader with exceptional design skills and a talent for building lasting client and team relationships.

Melanie describes herself as equal parts adventurer and homebody, suggesting an appreciation for both new experiences and quiet time. Her passion is for crafting authentic experiences, a principle that likely guides her personal interests as well as her professional work in branding.

Interesting fact: A brand messaging framework she created for a previous company was so successful that the leadership continued to build on it, leading to a feature in Forbes.

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Experience
6 Years
Current Role
Vice President Marketing
Job Level
Senior
Location
Philadelphia, Pennsylvania, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Melanie cares about

Authentic Brand Experiences
Her personal introduction states she is passionate about crafting authentic brand experiences, both for external customers and internal teams.
B2B SaaS Growth
Her career history and current role are focused on driving business growth for B2B SaaS companies through strategic marketing and positioning.
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Career

Work history

4-2025
Vice President Marketing
Blockskye
2-2019
Marketing & Brand Strategist
Independent Marketing Consultant
11-2024 - 4-2025
Vice President Marketing
Hopskip
8-2024 - 10-2024
Marketing & Brand Strategy Consultant
Hopskip
6-2024 - 10-2024
Fractional Head of Marketing
Keen Decision Systems
In the press

Media appearances

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Education
Bachelor’s Degree
American University
Bachelor’s Degree
American University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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