Melanie Zeidlhack

Trailblazer
DISC Type : ID

Vice President Marketing at Blockskye

Philadelphia, Pennsylvania, United States

Overview

Melanie is the Vice President of Marketing at Blockskye, specializing in B2B and B2C SaaS marketing, brand strategy, and go-to-market execution. A graduate of American University, colleagues describe her as a creative, analytical, and solution-focused leader with exceptional design skills and a talent for building lasting client and team relationships.

Melanie describes herself as equal parts adventurer and homebody, suggesting an appreciation for both new experiences and quiet time. Her passion is for crafting authentic experiences, a principle that likely guides her personal interests as well as her professional work in branding.

Interesting fact: A brand messaging framework she created for a previous company was so successful that the leadership continued to build on it, leading to a feature in Forbes.

Personality Overview

Achievement-Oriented

Informal

Values Relationships

They like to keep things under control.  They will bat for you if they come to believe in you. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Authentic Brand Experiences
Her personal introduction states she is passionate about crafting authentic brand experiences, both for external customers and internal teams.
B2B SaaS Growth
Her career history and current role are focused on driving business growth for B2B SaaS companies through strategic marketing and positioning.
Travel Technology
Her work at both Blockskye and Hopskip places her at the forefront of technology aimed at transforming the corporate travel and meetings industry.

Media Appearances

Melanie has no verified media appearances

Work History

4-2025
Vice President Marketing at Blockskye
2-2019
Marketing & Brand Strategist at Independent Marketing Consultant
11-2024 - 4-2025
Vice President Marketing at Hopskip
8-2024 - 10-2024
Marketing & Brand Strategy Consultant at Hopskip
6-2024 - 10-2024
Fractional Head of Marketing at Keen Decision Systems

Education

Bachelor’s Degree from American University
Bachelor’s Degree from American University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Philadelphia, Pennsylvania, United States Job Level : Senior Designation : Vice President Marketing at Blockskye
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Insights For Selling To Melanie

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Address your competition clearly and confidently
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melanie is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Melanie

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Melanie move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Melanie take some risk or not?

  • They can take risks if necessary.

You And Melanie

Personality Compatibility


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