Melissa B.

Collaborator
DISC Type : is

Marketing Program Manager at AAA Auto Club Enterprises

Costa Mesa, California, United States

Overview

Melissa is a Marketing Program Manager at AAA Auto Club Enterprises, where she leads marketing strategy for life insurance and identity protection products. A graduate of California State University, Fullerton, she focuses on improving sales performance through A/B testing and multi-channel campaign development.

She is passionate about community service and giving back. Melissa has been involved in planning community events to promote local businesses and has actively supported charitable initiatives like the Smile Generation Serve Day and the Special Olympics Southern California.

She was selected as one of only 25 professionals for the ACE High Gear Emerging Leaders Program in 2023.

Personality Overview

Good Listener

Fair-minded

Example Driven

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  Win-win scenarios can appeal strongly to them. They are more likely to go for proven solutions.

Topics They Care About

Marketing Strategy
Currently responsible for the marketing strategy, budget, and forecasting for Life Insurance and identity protection products at AAA.
Leadership Development
Selected for the ACE High Gear Emerging Leaders Program, she is actively focused on enhancing her leadership skills.
Community Outreach
Organized community marketing for 100+ dental offices and supported charitable causes like the Special Olympics and Smile Generation Serve Day.

Media Appearances

Melissa has no verified media appearances

Work History

8-2024
Marketing Program Manager at AAA Auto Club Enterprises
12-2020 - 8-2024
Associate Marketing Manager at AAA Auto Club Enterprises
2-2020 - 12-2020
Sr. Marketing Specialist at AAA Auto Club Enterprises
1-2016 - 2-2020
Regional Marketing at Pacific Dental Services
8-2013 - 8-2015
Business Development Coordinator at Jaguar Land Rover Cerritos

Education

2009 - 2011
Bachelor of Arts (BA) from California State University, Fullerton

More Information

Social Presence :

Prographics :

Exp : 13 Location : Costa Mesa, California, United States Job Level : Middle Designation : Marketing Program Manager at AAA Auto Club Enterprises
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • If possible, involve their colleagues in the sales process
  • Show genuine interest in solving their problems
  • Show them how they look good by making this decision

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Don’t get into excessive details unless prompted
  • Don’t give the impression of being unproven or risky

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Melissa

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Melissa take some risk or not?

  • It is unlikely that they will take many risks.

You And Melissa

Personality Compatibility


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