Richard W.

Energizer
DISC Type : I

Manager, Marketing Communications at AAA

United States

Overview

Richard W. is a seasoned marketing leader with deep expertise in building brand strategy and integrated communications for major companies like AAA and Jaguar. Holding an MBA from Kaplan School of Business, he has a history of driving profitable growth. Colleagues describe him as efficient, strategic, and a strong leader.

Beyond his corporate roles, Richard is passionate about mentoring the next generation of advertisers. He has dedicated time as an Adjunct Professor at Chapman University, sharing his real-world expertise in media strategies. He is also an active leader in his professional community.

He has served as both president and chairman of the board for the Orange County Ad Club.

Personality Overview

Full Of Energy

Informal

Believer

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They excel at seeing the bigger picture, and the long-term impact of their decisions. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Brand Strategy
His career focus has been building brand strategies and driving growth through integrated communication platforms for companies like AAA, Jaguar, and Sprint.
Automotive Marketing
He possesses significant experience in this sector, having led the North American advertising for Jaguar and currently managing marketing for the automotive-focused brand AAA.
Marketing Education
He is passionate about developing new talent, serving as an Adjunct Professor at Chapman University to teach media strategies and advertising case studies.

Media Appearances

Richard has no verified media appearances

Work History

2009
Manager, Marketing Communications at AAA
2007
Adjunct Professor, Media Strategies and Case Studies in Advertising at Chapman University
2000 - 2008
Account Supervisor at Young & Rubicam
1998 - 2000
Account Supervisor at Katsin/Loeb Advertising
1996 - 1998
Account Executive at J. Walter Thompson Worldwide

Education

MBA from MBA, Kaplan School of Business and Management
BA from UC Santa Barbara

More Information

Social Presence :

Prographics :

Exp : 36 Location : United States Job Level : Middle Designation : Manager, Marketing Communications at AAA
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Richard

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Richard take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Richard

Personality Compatibility


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