Melissa C.

Observer
DISC Type : ci

Senior Director Of Marketing at Autodesk

Columbus, Ohio, United States

Overview

A results-oriented marketing leader with over 25 years of experience, including nearly two decades at Autodesk. She specializes in global marketing campaigns and product launches for 3D design software. Colleagues describe her as a talented, digitally savvy, and strong leader who holds a Bachelor of Arts from Otterbein University.



She began her career at a digital marketing agency before directing marketing for a venture-funded internet startup.

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Customer Retention
Her recent focus includes building content for the customer retention team to help users maximize the value of their Autodesk subscriptions.
Global Marketing
Has extensive expertise in planning and executing global marketing campaigns, a core part of her long career at Autodesk.
3D Design Software
Deeply involved in the marketing for Autodesk, the industry leader in 3D design software, including its flagship AutoCAD products.

Media Appearances

Deskside with Melissa – Autodesk Podcast. Featured in Apple Podcasts

See Now

Work History

2-2002 - 9-2021
Senior Director Of Marketing at Autodesk
4-2001 - 2-2002
Marketing Consultant at Consultant
4-2000 - 4-2001
Director of Marketing at LevelEdge
5-1991 - 4-2000
Account Supervisor at Resource

Education

1987 - 1991
Bachelor of Arts (B.A.) from Otterbein University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Columbus, Ohio, United States Job Level : N/A Designation : Senior Director Of Marketing at Autodesk
URL has been copied!

Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Ask them questions to understand their needs better while staying affable
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Melissa

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • They like to analyze well and then make their decisions.
  • Can Melissa take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Melissa

Personality Compatibility


Other Autodesk Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.