Melissa Fahs

Go-getter
DISC Type : d

Chief Commercial Officer at Coco

Atlanta, Georgia, United States

Overview

Melissa has no verified overview

Personality Overview

Vision Oriented

Direct & Candid

Challenger

They respond well to confident salespeople.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Melissa has no verified topics they care about

Media Appearances

Melissa has no verified media appearances

Work History

5-2025
Chief Commercial Officer at Coco
6-2023 - 4-2025
Founder at Caspire Consulting
5-2021 - 5-2023
VP, Digital Commerce B2B at The Coca-Cola Company
1-2019 - 5-2021
VP, Digital Commerce B2B2C at The Coca-Cola Company
4-2015 - 12-2018
Group Director, Customer Strategy, Marketing & Technology at The Coca-Cola Company

Education

Master of Business Administration - MBA from Duke University - The Fuqua School of Business
Bachelor of Science - BS from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 31 Location : Atlanta, Georgia, United States Job Level : Leadership Designation : Chief Commercial Officer at Coco
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Stress on the business value that your product offers

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Melissa

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • Their decision making speed is somewhere in the middle.
  • Can Melissa take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Melissa

Personality Compatibility


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