Melissa Kaliner Rothbaum

Collaborator
DISC Type : is

Director, Corporate Reputation Practice at APCO Worldwide

New York, New York, United States

Overview

Melissa has no verified overview

Personality Overview

Consensus Builder

Example Driven

Fair-minded

Win-win scenarios can appeal strongly to them.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to go for proven solutions.

Topics They Care About

Melissa has no verified topics they care about

Media Appearances

Melissa has no verified media appearances

Work History

3-2023
Director, Corporate Reputation Practice at APCO Worldwide
3-2021 - 2-2023
Senior Associate Director at APCO Worldwide
3-2020 - 3-2021
Associate Director at APCO Worldwide
2-2019 - 3-2020
Senior Consultant at APCO Worldwide
9-2018 - 1-2019
Account Director, Consumer PR at 5W Public Relations

Education

Bachelor of Science (B.S.) from Boston University

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York, New York, United States Job Level : Mid-senior Designation : Director, Corporate Reputation Practice at APCO Worldwide
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Take time to make them feel comfortable before getting to the main pitch
  • When asking them questions, sound relatable and informal
  • Show genuine interest in solving their problems

DONT's

  • Don’t ask too many questions that sound too dry and objective
  • Don’t sound very transactional
  • Don’t get into excessive details unless prompted

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Melissa

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Melissa take some risk or not?

  • They probably won’t put a lot at risk.

You And Melissa

Personality Compatibility


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