Melissa (Luther) Irvine

Initiator
DISC Type : Di

Global Director, Brand Experience and Innovation at Yogi

Canada

Overview

Melissa has no verified overview

Personality Overview

Risk-Accepting

Confident

Conviction Driven

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Melissa has no verified topics they care about

Media Appearances

Melissa has no verified media appearances

Work History

12-2023
Global Director, Brand Experience and Innovation at Yogi
4-2021 - 5-2022
Director, Project Delivery at MetaLab
2-2018 - 4-2021
Client Partner at MetaLab
1-2018
Co-Founder at Mom 'n'​ Pop Shop
12-2016 - 1-2018
Brand and Digital Manager - EMEA at lululemon

Education

2005 - 2009
BCom with Honours from The University of British Columbia
2008 - 2008
International Business from Sciences Po - Paris

More Information

Social Presence :

Prographics :

Exp : 10 Location : Canada Job Level : Mid-senior Designation : Global Director, Brand Experience and Innovation at Yogi
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Melissa

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Melissa take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Melissa

Personality Compatibility


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