Melissa Macfarlane Heidmiller, BA, CDP in

Melissa Macfarlane Heidmiller, BA, CDP

Captain · DISC type DS
Brand Marketing Manager (Talent Brand & Employee Advocacy) at Procore Technologies
📍 Kitchener, Ontario, Canada

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
8 Years
Current Role
Brand Marketing Manager (Talent Brand & Employee Advocacy)
Job Level
Middle
Location
Kitchener, Ontario, Canada
Personality Overview

How Melissa shows up

Output-Driven
Consummate Professional
Dynamic But Sincere

They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Priorities

Topics Melissa cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

4-2025
Brand Marketing Manager (Talent Brand & Employee Advocacy)
Procore Technologies
9-2024 - 4-2025
Sr. Brand Advocacy Specialist (Talent Brand & Employee Advocacy)
Procore Technologies
3-2022 - 9-2024
Sr. Talent Marketing Manager
Procore Technologies
6-2018 - 8-2021
Brand Coach + Co-Founder
Define + Design Co
7-2017 - 12-2022
Career Coach
Melissa Mac Career Coaching
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1999 - 2002
BA
Wilfrid Laurier University
2009 - 2012
Career Development Practioner
Conestoga College
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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