Melissa Macfarlane Heidmiller, BA, CDP

Captain
DISC Type : DS

Brand Marketing Manager (Talent Brand & Employee Advocacy) at Procore Technologies

Kitchener, Ontario, Canada

Overview

Melissa has no verified overview

Personality Overview

Output-Driven

Consummate Professional

Dynamic But Sincere

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Melissa has no verified topics they care about

Media Appearances

Melissa has no verified media appearances

Work History

4-2025
Brand Marketing Manager (Talent Brand & Employee Advocacy) at Procore Technologies
9-2024 - 4-2025
Sr. Brand Advocacy Specialist (Talent Brand & Employee Advocacy) at Procore Technologies
3-2022 - 9-2024
Sr. Talent Marketing Manager at Procore Technologies
6-2018 - 8-2021
Brand Coach + Co-Founder at Define + Design Co
7-2017 - 12-2022
Career Coach at Melissa Mac Career Coaching

Education

1999 - 2002
BA from Wilfrid Laurier University
2009 - 2012
Career Development Practioner from Conestoga College

More Information

Social Presence :

Prographics :

Exp : 8 Location : Kitchener, Ontario, Canada Job Level : Middle Designation : Brand Marketing Manager (Talent Brand & Employee Advocacy) at Procore Technologies
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Insights For Selling To Melissa Macfarlane

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa Macfarlane is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Melissa Macfarlane

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Melissa Macfarlane move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Melissa Macfarlane take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Melissa Macfarlane

Personality Compatibility


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