Melissa Morin

Energizer
DISC Type : I

Manager, Pricing Strategy at Canada Post / Postes Canada

Ottawa, Ontario, Canada

Overview

A strategic leader with nearly two decades at Canada Post, Melissa Morin currently serves as Manager, Pricing Strategy. Her career has been defined by a unique blend of analytical rigor and creative storytelling, consistently translating complex market insights into business growth. People who have worked with her describe her as multi-talented, intelligent, and an amazing writer.

Her passion for narrative extends beyond her corporate roles, stemming from her background as a freelance writer and web designer. This foundation in communications and editorial work, including a stint at Ottawa Magazine, highlights a long-standing interest in crafting compelling content and shaping how ideas are presented.

Melissa possesses a distinct ability to connect analytical strategy with creative execution, driving transformation from within a large enterprise.

Personality Overview

Enthusiastic

Big Picture Person

Believer

They are always positive and upbeat, so take their promises with a pinch of salt.  They are friendly, approachable and love to make new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Pricing Transformation
Leads enterprise-wide projects to modernize Canada Post's parcel pricing, enhance competitiveness, and drive growth in her current role.
Ecommerce Growth
Has a significant background in developing strategies and conducting market analysis to grow Canada Post's multi-billion dollar ecommerce parcels business.
B2B Content Marketing
Previously led strategic B2B marketing initiatives, developing integrated content campaigns and value propositions targeting ecommerce shipping decision-makers.

Media Appearances

Melissa has no verified media appearances

Work History

1-2024
Manager, Pricing Strategy at Canada Post / Postes Canada
2-2022 - 1-2024
Manager, Enterprise Marketing (Ecommerce & Parcels) at Canada Post / Postes Canada
10-2018 - 2-2022
Manager, Market Analysis & Strategy (Ecommerce & Parcels) at Canada Post / Postes Canada
4-2006 - 6-2011
Writer, Web Designer & Communications Consultant at Various (Freelance)
1-2006 - 5-2006
Editorial Intern & Contributing Writer at Ottawa Magazine (St. Joseph Communications)

Education

9-2004 - 12-2008
Bachelor of Arts (BA) from University of Ottawa
9-2010 - 5-2011
Graduate Certificate from Algonquin College of Applied Arts and Technology

More Information

Social Presence :

Prographics :

Exp : N/A Location : Ottawa, Ontario, Canada Job Level : N/A Designation : Manager, Pricing Strategy at Canada Post / Postes Canada
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Avoid cutting into their flow
  • Avoid overloading them with too much detail
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Melissa

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Melissa take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Melissa

Personality Compatibility


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