Melissa Smith in

Melissa Smith

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Chief Strategy Officer EMEA at CI&T
📍 London, England, United Kingdom

Melissa is the Chief Strategy Officer for EMEA at CI&T, leveraging over 17 years of experience in turning customer insight and digital innovation into commercial growth. A graduate of Goldsmiths, University of London, she previously spent 11 years at Deloitte Digital, where she led the UK Customer Strategy team.

Outside of her executive role, Melissa is a mother of two young children. She notes this gives her a practical, real-world perspective on the effectiveness of digital experiences, especially when users have limited time and attention. She also recently traveled to Brazil for a global company summit.

After an incredible 11-year journey at Deloitte Digital, she recently took on the challenge of leading strategy for the entire EMEA region at CI&T.

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Experience
17 Years
Current Role
Chief Strategy Officer EMEA
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Melissa cares about

Customer-Led Growth
Her career focus is on turning customer insight into commercial impact, creating strategies that are genuinely customer-led and drive business growth.
Applied AI Strategy
Her role involves integrating CI&T's AI platform, FLOW, to help clients accelerate time-to-value and achieve measurable business outcomes from their AI ambitions.
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Career

Work history

9-2025
Chief Strategy Officer EMEA
CI&T
6-2023 - 9-2025
Director, Customer Strategy & Proposition
Deloitte Digital
9-2018 - 6-2023
Senior Manager, Experience Strategy
Deloitte Digital
9-2017 - 9-2018
Manager, Digital Strategy and Experience Design
Deloitte Digital
9-2015 - 8-2017
Senior Digital Strategy and Experience Design Consultant
Deloitte Digital
In the press

Media appearances

CI&T Bolsters EMEA Leadership with Melissa Smith Machado as Chief Strategy Officer. Featured in CI&T Press Release
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CI&T names new strategy and technology chiefs for EMEA region. Featured in StreetInsider
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Education
2003 - 2006
Bachelor of Arts (BA)
Goldsmiths, University of London
2001 - 2003
International Baccalaureate
United World College of South East Asia
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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