Melissa Smith

Enthusiast
DISC Type : i

Chief Strategy Officer EMEA at CI&T

London, England, United Kingdom

Overview

Melissa is the Chief Strategy Officer for EMEA at CI&T, leveraging over 17 years of experience in turning customer insight and digital innovation into commercial growth. A graduate of Goldsmiths, University of London, she previously spent 11 years at Deloitte Digital, where she led the UK Customer Strategy team.

Outside of her executive role, Melissa is a mother of two young children. She notes this gives her a practical, real-world perspective on the effectiveness of digital experiences, especially when users have limited time and attention. She also recently traveled to Brazil for a global company summit.

After an incredible 11-year journey at Deloitte Digital, she recently took on the challenge of leading strategy for the entire EMEA region at CI&T.

Personality Overview

Story Driven

Non-Confrontational

Optimistic

They prefer to build relationships rather than staying totally transactional.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Customer-Led Growth
Her career focus is on turning customer insight into commercial impact, creating strategies that are genuinely customer-led and drive business growth.
Applied AI Strategy
Her role involves integrating CI&T's AI platform, FLOW, to help clients accelerate time-to-value and achieve measurable business outcomes from their AI ambitions.
Bridging Strategy & Execution
She describes the core of her work as closing the gap between a brand's ambition and its real-world execution, ensuring strategies are practical and impactful.

Media Appearances

CI&T Bolsters EMEA Leadership with Melissa Smith Machado as Chief Strategy Officer. Featured in CI&T Press Release

See Now

CI&T names new strategy and technology chiefs for EMEA region. Featured in StreetInsider

See Now

Work History

9-2025
Chief Strategy Officer EMEA at CI&T
6-2023 - 9-2025
Director, Customer Strategy & Proposition at Deloitte Digital
9-2018 - 6-2023
Senior Manager, Experience Strategy at Deloitte Digital
9-2017 - 9-2018
Manager, Digital Strategy and Experience Design at Deloitte Digital
9-2015 - 8-2017
Senior Digital Strategy and Experience Design Consultant at Deloitte Digital

Education

2003 - 2006
Bachelor of Arts (BA) from Goldsmiths, University of London
2001 - 2003
International Baccalaureate from United World College of South East Asia

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Strategy Officer EMEA at CI&T
URL has been copied!

Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Melissa

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Melissa take some risk or not?

  • They can take some low-probability risks if needed.

You And Melissa

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.