Melissa Sofo

Enthusiast
DISC Type : i

Vice President, US Sales at Vevo

New York, New York, United States

Overview

Melissa has no verified overview

Personality Overview

Optimistic

Story Driven

Amiable & Agreeable

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Melissa has no verified topics they care about

Media Appearances

Melissa has no verified media appearances

Work History

10-2023
Vice President, US Sales at Vevo
4-2023 - 10-2023
Agency Partnerships Lead at Vevo
5-2022 - 8-2022
VP, Portfolio Sales at Warner Bros. Discovery
6-2018 - 4-2022
VP, Manager Portfolio Sales at WarnerMedia
1-2017 - 6-2018
VP, Sales Manager at Turner (Turner Broadcasting System, Inc)

Education

Bachelor of Arts (BA) in English & Spanish from University of Scranton

More Information

Social Presence :

Prographics :

Exp : 20 Location : New York, New York, United States Job Level : Senior Designation : Vice President, US Sales at Vevo
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Melissa

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Melissa take some risk or not?

  • They can take some low-probability risks if needed.

You And Melissa

Personality Compatibility


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