Melissa Zaino, CCXP in

Melissa Zaino, CCXP

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Member Board of Directors at Literacy Unlimited
📍 Greater Montreal Metropolitan Area, Canada

Melissa is a customer experience (CX) executive and consultant with a background directing CX and care for over 250 locations at Bath Fitter. A Concordia University graduate, she leverages her CXPA certification and advanced certificates in AI and product strategy to enhance brand loyalty and drive customer-centric innovation.

Melissa is deeply committed to community and professional development, serving on the Board of Directors for the non-profit Literacy Unlimited. She is also an active council member for the Customer Experience Professionals Association (CXPA) at both the Quebec and Canada levels, fostering collaboration among industry peers.

She focuses on combining AI insights with human intelligence to elevate the customer journey.

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Experience
18 Years
Current Role
Member Board of Directors
Job Level
Leadership
Location
Greater Montreal Metropolitan Area, Canada
Personality Overview

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Decision Approach
Work Preference

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Priorities

Topics Melissa cares about

AI in CX
She has recently completed multiple advanced certifications in AI from Kellogg Executive Education, aiming to reshape customer experiences and drive measurable growth.
Customer Journey Mapping
This was a key skill honed during her tenure at Bath Fitter, where she managed customer experience strategies for all of North America.
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Career

Work history

4-2025
Member Board of Directors
Literacy Unlimited
2-2025
Chief Experience Officer
Bath Systems New York DBA Bath Fitter
2-2025
Membre du conseil d’administration
CXPA Quebec (Customer Experience Professional Association)
8-2023 - 1-2025
Vice-présidente, expérience client | Vice President Customer Experience
Maison Corbeil | Must | Jardin de Ville | Home Société
7-2018 - 8-2023
Director, Customer Experience & Customer Care (North America)
Bath Fitter
In the press

Media appearances

Literacy Unlimited welcomes Melissa Zaino, CCXP to the Board of Directors. Featured in Facebook
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Instagram announcement: Melissa Zaino, CCXP joins Literacy Unlimited Board. Featured in Instagram
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Education
2001 - 2004
B.A.
Concordia University
2007 - 2007
Professional Certificate
Canadian Marketing Association
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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