Melody Henderson

Collaborator
DISC Type : si

Group Creative Director at VaynerMedia

New York, New York, United States

Overview

Melody Henderson is an award-winning Creative Director with over 20 years of experience shaping Fortune 500 brands like BMW, LOréal, and Dell. A Syracuse University BFA graduate, she has held leadership roles at VaynerMedia, Publicis, and most recently, at Facebook and Instagram, leading global initiatives for small businesses.

Beyond her corporate work, Melody is a co-founder of the Curly Girl Collective, a global movement that celebrates natural beauty and fosters community. This passion project has grown significantly, hosting events like CURLFEST and empowering women to connect and share their experiences.

She is a recipient of the prestigious ADCOLOR Catalyst Award for her significant community impact.

Personality Overview

Appreciative

Good Listener

Fair-minded

They are more likely to go for proven solutions.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Win-win scenarios can appeal strongly to them.

Topics They Care About

Creative Strategy
Has over two decades of experience as a creative leader and strategist, shaping campaigns for numerous global Fortune 500 brands across various platforms.
Community Building
Co-founded the Curly Girl Collective, a global movement, and has spoken publicly about the power of community at industry events.
Small Business Empowerment
At Facebook and Instagram, she spearheaded global initiatives designed to help 30 million small businesses unlock their creative potential and grow.

Media Appearances

Melody has no verified media appearances

Work History

3-2023 - 3-2025
Group Creative Director at VaynerMedia
1-2021
Creative Director / Creative Strategist at Freelance
3-2017 - 1-2021
Creative Director / Creative Strategist at Facebook
3-2017 - 12-2019
Creative Director / Creative Strategist at Instagram
4-2016 - 4-2017
VP Creative Director at Publicis

Education

Education details unavailable from High School of Art and Design
Bachelor of Fine Arts (BFA) from Syracuse University

More Information

Social Presence :

Prographics :

Exp : 30 Location : New York, New York, United States Job Level : Mid-senior Designation : Group Creative Director at VaynerMedia
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Insights For Selling To Melody

During A Call Or A Meeting

DO's

  • Be visibly appreciative of their actions during your interactions
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Summarize the key points at the end of the conversation

DONT's

  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t give the impression of being unproven or risky
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melody is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Melody

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Melody move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Melody take some risk or not?

  • It is unlikely that they will take many risks.

You And Melody

Personality Compatibility


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