Meredith Bissu Jacobson

Pioneer
DISC Type : ids

Vice President, Brand Marketing at Sesame Workshop

Washington DC-Baltimore Area, United States

Overview

Meredith has no verified overview

Personality Overview

Friendly But Fast

Decisive But Friendly

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Meredith has no verified topics they care about

Media Appearances

Meredith has no verified media appearances

Work History

10-2021
Vice President, Brand Marketing at Sesame Workshop
4-2016 - 10-2021
Senior Director, Brand Marketing at Sesame Workshop
1-2013 - 3-2016
Director, Marketing & Brand Management at Sesame Workshop
1-2011 - 12-2012
Manager, Marketing Services at Sesame Workshop
1-2008 - 12-2010
Manager, Worldwide TV Relations at Sesame Workshop

Education

2006 - 2007
MA from Teachers College, Columbia University
2001 - 2005
BA from The George Washington University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Washington DC-Baltimore Area, United States Job Level : Senior Designation : Vice President, Brand Marketing at Sesame Workshop
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Insights For Selling To Meredith

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • During followups, use calls or text if needed, they should be fine
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Meredith is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Meredith

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Meredith move?

  • They are generally fast movers and can take quick decisions
  • Can Meredith take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Meredith

Personality Compatibility


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