Merilee Karr in

Merilee Karr

Login to view DISC.
CEO and Founder at UnderTheDoormat Group
📍 London, England, United Kingdom

Merilee Karr is the Founder and CEO of UnderTheDoormat Group, a leading prop-tech company in the short-term rental sector. Recognized as a top female-powered business, she also serves as Chairperson of the UK STAA, shaping industry policy. She holds an MBA from Rotterdam School of Management and is described as bright with natural business acumen.

A proud Canadian, Merilee is a globetrotter who has lived in five countries and traveled to more than 80. This experience instilled a deep appreciation for different cultures. Her commitment to environmental responsibility was solidified during a fellowship focused on sustainability in a Costa Rican rainforest, a value she integrates into her business.

Unique fact: Her entrepreneurial journey began after a personal frustration when mortgage and insurance rules prevented her from hosting her parents in her own home.

Read the full overview →
Experience
9 Years
Current Role
CEO and Founder
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Merilee shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Merilee cares about

Short-Term Rentals
As the founder of UnderTheDoormat and Chair of the UK STAA, she is a globally recognized leader and spokesperson for the professionalization of the short-term rental industry.
Sustainable Tourism
Her company was one of the first accredited under the Responsible, Ethical, Sustainable Tourism (REST) scheme, reflecting a long-held commitment to sustainability.
+5 more topics Login to view topics
Career

Work history

4-2014
CEO and Founder
UnderTheDoormat Group
3-2017 - 3-2024
Chairperson of the Board
UK Short Term Accommodation Association (STAA)
Global Maintenance Manager
Shell Retail
Global Strategy and Portfolio Manager
Shell Retail
Brand and Communications Procurement Mgr
Shell Retail
In the press

Media appearances

Merilee Karr, Founder and CEO, UnderTheDoormat Group - Skift Live. Featured in Skift Live
See now
Education
1998 - 2000
MBA
Rotterdam School of Management, Erasmus University
1999 - 1999
MBA Exchange program
Esade
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Merilee. Free, 10 seconds.