Merle Zur is the CEO of Novu Campus and the COO & Co-Host of Swisspreneur, focusing on empowering the Swiss startup ecosystem through community and storytelling. With a Masters in Intercultural Communication, she excels at connecting founders. Colleagues describe her as brilliant, eager, and adept at using her initiative.
Outside of her professional roles, Merle is a passionate outdoor enthusiast. She is an avid runner and hiker, often found on mountain trails or by the river. A dedicated yoga teacher and practitioner, she also has a deep appreciation for good coffee.
Unique fact: In addition to her leadership roles in the startup world, Merle is also a certified yoga teacher.
Read the full overview →They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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