Merle Zur

Inquirer
DISC Type : cd

CEO at Novu Campus

Zurich, Zurich, Switzerland

Overview

Merle Zur is the CEO of Novu Campus and the COO & Co-Host of Swisspreneur, focusing on empowering the Swiss startup ecosystem through community and storytelling. With a Masters in Intercultural Communication, she excels at connecting founders. Colleagues describe her as brilliant, eager, and adept at using her initiative.

Outside of her professional roles, Merle is a passionate outdoor enthusiast. She is an avid runner and hiker, often found on mountain trails or by the river. A dedicated yoga teacher and practitioner, she also has a deep appreciation for good coffee.

Unique fact: In addition to her leadership roles in the startup world, Merle is also a certified yoga teacher.

Personality Overview

Judgemental

Upfront

Hard To Convince

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Swiss Startups
As CEO of Novu Campus and COO of Swisspreneur, her career is dedicated to fostering growth and connection within the Swiss entrepreneurial ecosystem.
Female Entrepreneurship
She formerly co-led the Female Founders Initiative in Switzerland, demonstrating a clear passion for supporting and promoting women in business.
Community Building
Her work involves creating community-driven concepts and events, such as the "Startup Breakfast, " to connect and support founders.

Media Appearances

Merle has no verified media appearances

Work History

6-2025
CEO at Novu Campus
6-2024 - 5-2025
Lead Programs & Partnerships at Impact Hub Zürich
10-2021 - 6-2024
Program Lead „Entrepreneurship & Diversity“ at Impact Hub Zürich
10-2021 - 5-2025
Co-Lead at Female Founders Initiative Switzerland
5-2024 - 4-2025
Strategic Partnership Specialist at Inverto Earth

Education

2018 - 2019
Master of Arts - MA from Utrecht University
2013 - 2017
Bachelor of Arts - BA from Leuphana University of Lüneburg

More Information

Social Presence :

Prographics :

Exp : 5 Location : Zurich, Zurich, Switzerland Job Level : Leadership Designation : CEO at Novu Campus
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Insights For Selling To Merle

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions

DONT's

  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Merle is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Merle

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Merle move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Merle take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Merle

Personality Compatibility


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