Merlijn Ballieux

Critic
DISC Type : C

Oprichter en adviseur at Veranderbrigade

Utrecht, Utrecht, Netherlands

Overview

Merlijn Ballieux is the founder of VeranderBrigade, specializing in transforming public sector organizations. An author and speaker, he focuses on improving organizational culture and governance to enhance public value. He holds a Drs from Utrecht University and is certified in Deep Democracy, using these skills to foster realistic, impactful change.

He maintains a strong connection to his academic roots, recently returning to his alma mater, Utrecht University, as a guest speaker. He also shows interest in the real-world impact of social organizations, engaging with documentaries that highlight their everyday work and honor their employees.

Unique fact: He authored the book "The Smell of the Place, " which explores the tangible, yet often overlooked, aspects of building a healthy organizational culture.

Personality Overview

Critic

Negotiator

ROI Driven

They prefer to analyze logically and value objective facts over emotions.  They are quite likely to negotiate on pricing or other key terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Organizational Culture
Authored the book "The Smell of the Place" on building healthy organizational cultures and frequently speaks on how to positively influence an organization's "smell".
Public Sector Change
His firm, VeranderBrigade, is dedicated to helping public organizations overcome systemic barriers and transform to better serve their intended purpose and create public value.
Effective Governance
Focuses on developing "gezonde sturing" (healthy governance) within organizations, moving beyond rigid systems to make them supportive rather than restrictive for public managers.

Media Appearances

Merlijn has no verified media appearances

Work History

9-2013
Oprichter en adviseur at Veranderbrigade
3-2007 - 8-2013
Senior adviseur sturingsvraagstukken at Hiemstra & De Vries
9-2006 - 12-2008
Head of R&D at Public SPACE
8-2006 - 3-2008
trainer/adviseur at zelfstandig trainer & adviseur te Utrecht
9-2001 - 5-2006
als practitioner at voor Insights Discovery (2008)

Education

2001 - 2006
Drs from Utrecht University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Utrecht, Utrecht, Netherlands Job Level : N/A Designation : Oprichter en adviseur at Veranderbrigade
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Insights For Selling To Merlijn

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Merlijn is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Merlijn

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Merlijn move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Merlijn take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Merlijn

Personality Compatibility


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