Merrylyn Yeo

Inquirer
DISC Type : cd

Marketing at DP World

Singapore

Overview

Merrylyn is an APAC B2B Marketing Leader with over 15 years of experience building integrated marketing programs. A graduate of Singapore Management University, she is a strategic leader focused on driving performance and growth. Colleagues describe her as a professional, creative, collaborative, and insightful leader.

She is passionate about fostering positive company cultures that empower and bring out the best in people. Merrylyn takes pride in mentoring team members, patiently guiding them and taking care of the people around her to help them succeed in their careers.

She spearheaded a Chinese New Year campaign that was featured in Campaign Asias list of festive favorites.

Personality Overview

Demanding

Hard To Convince

Upfront

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

APAC B2B Marketing
She has over 15 years of expertise in building and executing integrated marketing strategies for diverse audiences across the APAC region.
Lead Generation
Focuses on optimizing campaigns and developing engagement programs to boost lead generation and increase funnel conversion rates, with proven results.
Team Mentorship
Recommendations highlight her passion for patiently guiding junior team members and fostering their professional growth.

Media Appearances

Merrylyn has no verified media appearances

Work History

1-2023
Marketing at DP World
5-2021 - 2-2022
B2B2C Head of Marketing, Cosmose-KaiKai at Cosmose, Inc.
9-2018 - 5-2021
Head of Marketing, APAC at Smartly.io
11-2017 - 9-2018
APAC Marketing Lead at Smartly.io
5-2014 - 11-2017
Marketing Manager, Academic & Government, Southeast Asia at Elsevier

Education

Education details unavailable from FH Joanneum
Business Management from Singapore Management University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Singapore Job Level : N/A Designation : Marketing at DP World
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Insights For Selling To Merrylyn

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Stress on the business value that your product offers
  • Be crisp while making the pitch

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Merrylyn is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Merrylyn

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Merrylyn move?

  • Their decision making speed is somewhere in the middle.
  • Can Merrylyn take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Merrylyn

Personality Compatibility


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