Merrylyn Yeo in

Merrylyn Yeo

Inquirer · DISC type cd
Marketing at DP World
📍 Singapore

Merrylyn is an APAC B2B Marketing Leader with over 15 years of experience building integrated marketing programs. A graduate of Singapore Management University, she is a strategic leader focused on driving performance and growth. Colleagues describe her as a professional, creative, collaborative, and insightful leader.

She is passionate about fostering positive company cultures that empower and bring out the best in people. Merrylyn takes pride in mentoring team members, patiently guiding them and taking care of the people around her to help them succeed in their careers.

She spearheaded a Chinese New Year campaign that was featured in Campaign Asias list of festive favorites.

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Experience
13 Years
Current Role
Marketing
Location
Singapore
Personality Overview

How Merrylyn shows up

Demanding
Hard To Convince
Upfront

They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Priorities

Topics Merrylyn cares about

APAC B2B Marketing
She has over 15 years of expertise in building and executing integrated marketing strategies for diverse audiences across the APAC region.
Lead Generation
Focuses on optimizing campaigns and developing engagement programs to boost lead generation and increase funnel conversion rates, with proven results.
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Career

Work history

1-2023
Marketing
DP World
5-2021 - 2-2022
B2B2C Head of Marketing, Cosmose-KaiKai
Cosmose, Inc.
9-2018 - 5-2021
Head of Marketing, APAC
Smartly.io
11-2017 - 9-2018
APAC Marketing Lead
Smartly.io
5-2014 - 11-2017
Marketing Manager, Academic & Government, Southeast Asia
Elsevier
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Education details unavailable
FH Joanneum
Business Management
Singapore Management University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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