Meryl Evans, CPACC

Enigma
DISC Type : Dic

Global speaker at meryl.net

Dallas-Fort Worth Metroplex, United States

Overview

Meryl is a globally recognized accessibility and inclusive communication strategist, marketing leader, and author. As a CPACC certified professional, TEDx speaker, and LinkedIn Top Voice, she advises global brands on mitigating risk and building trust through accessible communication. She holds a BA from American University.

Outside of her professional work, Meryl is a creative individual with a passion for baking, particularly her highly requested chocolate mint cookies. She also enjoys crocheting and has an award-winning background in community theatre, having been recognized as a Best Performer and Supporting Voice Actress.

Unique fact: Meryl is an award-winning theatre performer, recognized for her role in "Scrooge: The Musical. "

Personality Overview

Friendly Yet Blunt

Hard To Convince

Persuasive & Assertive

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Digital Accessibility
Her entire career is dedicated to helping organizations create accessible content and experiences, with a focus on how people with disabilities actually use technology.
Inclusive Communication
She is a strategist who helps organizations avoid damaging their reputation and alienating audiences through poor communication practices.
Disability Advocacy
Serves as a Board Member for My Possibilities, an organization that supports adults with disabilities, reflecting a deep commitment to the cause.

Media Appearances

Meryl has no verified media appearances

Work History

5-2019
Global speaker at meryl.net
8-2001
CEO and digital marketing strategist at meryl.net
10-2018
CEO and global accessibility strategist at meryl.net
3-2020
Director of Marketing and Accessibility Consultant at Equal Entry
1-2023
Board Member at My Possibilities

Education

BA from American University
Education details unavailable from Texas Christian University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Dallas-Fort Worth Metroplex, United States Job Level : Leadership Designation : Global speaker at meryl.net
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Insights For Selling To Meryl

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Meryl is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Meryl

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Meryl move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Meryl take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Meryl

Personality Compatibility


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