Mette Ekmann

Critic
DISC Type : C

CMO/Marketingdirektør at Inbogulve amba - Garant & Erhvervsgulve.dk

Aarhus, Central Denmark Region, Denmark

Overview

Mette Ekmann is the CMO and Marketing Director at Garant A/S & Inbogulve amba, where she leads omnichannel marketing and branding with a focus on retail and B2C. Her expertise spans strategy, digitalization, and sustainability, driving both short-term and long-term results.

She is passionate about creating positive customer experiences, leveraging analysis and insights to understand customer behavior and journeys. Mette also enjoys developing private label concepts and fostering team collaboration.

Mette actively recruits for roles in e-commerce and digital marketing, seeking colleagues who are driven by learning and continuous improvement.

Personality Overview

Objective Thinker

Critic

Information Seeker

They like to do things independently and don’t look for support from others.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Omnichannel Marketing
Her profile highlights strong competencies in omnichannel marketing and a focus on customer journeys across all channels and platforms.
Brand Strategy
Mette has extensive experience in branding, developing value propositions, and new communication strategies for companies like SILVAN and Expedi.
Digital Transformation
Her introduction emphasizes significant experience with digital transformation, crucial for modern retail and B2C environments.

Media Appearances

Mette has no verified media appearances

Work History

1-2023
CMO/Marketingdirektør at Inbogulve amba - Garant & Erhvervsgulve.dk
8-2020 - 12-2022
Marketingmanager at Inbogulve amba - Garant & Erhvervsgulve.dk
8-2020
Marketing Manager at Garant
8-2018 - 3-2020
Head of Marketing at SILVAN
9-2017 - 7-2018
International marketing manager at Expedit

Education

2013 - 2014
Masterclass from DNCC /IAA
2015 - 2015
Professional Diploma in Digital Marketing from Digital Marketing Institute

More Information

Social Presence :

Prographics :

Exp : 29 Location : Aarhus, Central Denmark Region, Denmark Job Level : Middle Designation : CMO/Marketingdirektør at Inbogulve amba - Garant & Erhvervsgulve.dk
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Insights For Selling To Mette

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect

DONT's

  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mette is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Mette

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Mette move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Mette take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Mette

Personality Compatibility


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