Mette Hørdum

Commander
DISC Type : D

Jurymember, creative impact at Creative Circle

Copenhagen, Capital Region of Denmark, Denmark

Overview

Mette Hørdum is the CEO and Partner at PONG, a creative consultancy she has successfully positioned as a top agency in Denmark. With over 20 years of experience, she is a strategic communications professional passionate about using creativity as a driver for business development. Colleagues describe her as ambitious, with enormous engagement and a huge drive.

Mette is a frequent jury member for prestigious industry awards, including the Effie Awards Europe, Creative Circle, and the Danish Digital Awards, shaping and celebrating creative excellence.

Personality Overview

Candid & Clear

Very Quick

Impact-Driven

They respond better to strong and respectful interactions.  They do not care very much about building rapport or relationships. They are less concerned about the product and more about its potential impact.

Topics They Care About

Creative Effectiveness
Believes creativity and collaboration are shortcuts to great results and that good ideas drive business. She is a jurymember for the Effie Awards, which honor marketing effectiveness.
Purpose-Driven Campaigns
Has won awards for work with Médecins Sans Frontières (Doctors Without Borders) and served as a jury member for the "Greater Good" category at the Danish Digital Awards.
Thriving Workplace Culture
Emphasizes creating a workplace where people thrive and collaboration can flourish, viewing it as a cornerstone of her agency's success.

Media Appearances

Mette has no verified media appearances

Work History

3-2023
Jurymember, creative impact at Creative Circle
1-2020
CEO & Partner at PONG
11-2018
Jury Member at Danish Digital Award
10-2024
Jurymember - Effie Awards Europe at Effie Awards Europe
3-2023 - 6-2023
Chairman of jury at Nordic Youtube Works Award

Education

1995 - 2000
Cand.Merc. from Copenhagen Business School
1990 - 1994
Education details unavailable from Espergærde Gymnasium

More Information

Social Presence :

Prographics :

Exp : 7 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : Jurymember, creative impact at Creative Circle
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Insights For Selling To Mette

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mette is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mette

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Mette move?

  • If convinced, they can reach decisions quite fast.
  • Can Mette take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Mette

Personality Compatibility


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