Mette Krag Petersen

Critic
DISC Type : C

Brand Manager at Rynkeby Foods A/S

Odense, Region of Southern Denmark, Denmark

Overview

Mette Krag Petersen is a Brand Manager at Rynkeby Foods A/S, specializing in product and brand management, packaging design, and BTL marketing. She holds a Cand. merc. (EMF) from Copenhagen Business School.

Her posts indicate a strong interest in marketing activation and trade marketing, specifically bringing new products like FRUGTBRUS and Valsølille Vitamin Water to market.

She was promoted to Brand Manager at Rynkeby Foods A/S on September 1st, reflecting her growing responsibilities.

Personality Overview

Critic

Objective Thinker

Information Seeker

They like to do things independently and don’t look for support from others.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Brand Management
As a Brand Manager, she is responsible for product and brand management, packaging design, and brand activation.
Product Launches
She has actively promoted the launch of Rynkeby FRUGTBRUS and Valsølille Vitamin Water, emphasizing in-market activities.
Trade Marketing
Her posts highlight collaboration with sales teams to build store displays and execute in-market activations for new products.

Media Appearances

Mette has no verified media appearances

Work History

9-2025
Brand Manager at Rynkeby Foods A/S
2-2024 - 9-2025
Product Manager at Rynkeby Foods A/S
6-2023 - 2-2024
Marketingkoordinator at bygrowers A/S
12-2021 - 6-2023
Marketingassistent at bygrowers A/S
4-2018 - 2-2024
Regnskabsassistent at bygrowers A/S

Education

2021 - 2023
Cand.merc.(EMF) from Copenhagen Business School
2018 - 2021
Erhvervsøkonomi from Syddansk Universitet - University of Southern Denmark

More Information

Social Presence :

Prographics :

Exp : 7 Location : Odense, Region of Southern Denmark, Denmark Job Level : Middle Designation : Brand Manager at Rynkeby Foods A/S
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Insights For Selling To Mette

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mette is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Mette

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Mette move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Mette take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Mette

Personality Compatibility


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