Kerri Fidler

Enthusiast
DISC Type : i

Head of Portfolio Food for Later at Greencore

Worksop, England, United Kingdom

Overview

Kerri Fidler is a results-driven food industry leader with over 25 years of experience in retail and manufacturing. As Head of Portfolio at Greencore, she combines creativity with profitability, specializing in Own Label products. She holds a first-class honors degree from Queen Margaret University and began her career as a chocolatier.

Kerri is a passionate foodie who is dedicated to mentoring the next generation of leaders in the food and drink sector. She actively champions workplace wellbeing initiatives, such as menopause awareness, and is committed to fostering an inclusive environment within the industry.

She is a proud ambassador for the International Food & Drink Event (IFE), where she helps shape the future of the industry.

Personality Overview

Non-Confrontational

Consensus Focused

Optimistic

They are more about building relationships than just cutting deals.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Food Innovation
Her career focus is on new product development, and she actively tracks upcoming trends like bone broth and collagen in meals, drinks, and soups.
Authentic Leadership
Described as passionate about authentic leadership with a proven track record of leading both small and large teams across retail and manufacturing.
Mentoring Talent
Passionate about sharing her experience to inspire younger leaders and believes placements are valuable for businesses to learn from the younger generation.

Media Appearances

We're proud that Kerri Fidler, Head of Portfolio at Greencore, will be. Featured in Greencore

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Work History

9-2022
Head of Portfolio Food for Later at Greencore
6-2021 - 9-2022
Head of Product Quality and Delivery at Co-op
6-2020 - 6-2021
Head of Own Label Food for Now, Impulse and Non Food at Co-op
8-2017 - 6-2020
Senior Manager Own Label NEG at Asda
8-2016 - 6-2021
Senior Manager Own Label Bakery and Core Chilled at Asda

Education

1996 - 2000
1st class Hons from Queen Margaret University
Education details unavailable from Ballymena Academy

More Information

Social Presence :

Prographics :

Exp : 21 Location : Worksop, England, United Kingdom Job Level : Mid-senior Designation : Head of Portfolio Food for Later at Greencore
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Insights For Selling To Kerri

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kerri is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Kerri

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Kerri move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Kerri take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Kerri

Personality Compatibility


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