Mette Mari Heyerdahl

Sharpshooter
DISC Type : DC

Head of Global Marketing at TOMRA Collection

Oslo, Oslo, Norway

Overview

Mette Mari Heyerdahl is the Head of Global Marketing at TOMRA Collection, with over 20 years of experience in international brand building and strategy. She focuses on driving growth for recycling solutions in the circular economy. She holds a Master of Management from SDA Bocconi.

She is passionate about developing innovative solutions that create a positive impact, a theme reflected in her current work tackling plastic waste. Mette Mari is also a board member of the Norwegian Fashion Hub, supporting the national fashion industry.

Unique fact: She connects her marketing expertise with the apparel world by serving on the board of the Norwegian Fashion Hub.

Personality Overview

Fast But Analytical

Rigorous & Demanding

Thorough Evaluator

They prefer to move quickly, and expect the same from others.  They put a lot of effort into ensuring personal success. They are less concerned about the product and more about its potential impact.

Topics They Care About

Circular Economy
Leads global marketing at TOMRA to champion proven recycling solutions across 60+ markets, directly addressing the global challenge of plastic waste.
Global Brand Building
Has two decades of experience building and growing international brands across diverse industries including consumer health, apparel, furniture, and recycling.
Retail Innovation
Focuses on solutions that create value for retail partners, promoting systems that increase store traffic and improve in-store handling and efficiency.

Media Appearances

Mette has no verified media appearances

Work History

3-2023
Head of Global Marketing at TOMRA Collection
6-2020 - 3-2023
Leader Concept Innovation at Orkla Health
6-2018 - 6-2020
Senior Global Brand Manager at Orkla Health
8-2011 - 5-2018
Global Product Manager at Stokke AS
12-2007 - 8-2011
Category Product Manager at Brav Norway (SWIX Sport)

Education

2005 - 2005
Master of Management from SDA Bocconi
1999 - 2003
Bachelor of Science in International Marketing - honours degree from BI Norwegian Business School

More Information

Social Presence :

Prographics :

Exp : 20 Location : Oslo, Oslo, Norway Job Level : Mid-senior Designation : Head of Global Marketing at TOMRA Collection
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Insights For Selling To Mette Mari

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mette Mari is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mette Mari

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Mette Mari move?

  • If convinced, they can reach decisions quite fast.
  • Can Mette Mari take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Mette Mari

Personality Compatibility


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