Micaela Creech

Observer
DISC Type : ci

Sr. Manager Consumer Insights at Anheuser-Busch

St Louis, Missouri, United States

Overview

Micaela is a Senior Manager of Consumer Insights at Anheuser-Busch InBev with 5 years of experience in social media listening and digital marketing analytics. She has led digital consumer insights tracking and campaign reporting for all global AB-InBev brands and holds a Bachelor of Business Administration.


She is certified in Social Media Marketing Strategy, specifically for TikTok and Instagram Reels.

Personality Overview

Curious

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Global Consumer Insights
Her role centers on consumer insights, and she previously led tracking and campaign reporting for all of Anheuser-Busch InBev's global brands.
Social Media Listening
A core skill mentioned throughout her career progression at Anheuser-Busch, including a past role as Manager of Global Social Listening.
Digital Marketing Analytics
She has a strong background and multiple roles in analytics within Anheuser-Busch, demonstrating her expertise in data-driven marketing.

Media Appearances

Micaela has no verified media appearances

Work History

6-2022
Sr. Manager Consumer Insights at Anheuser-Busch
3-2021 - 6-2022
Sr. Manager Analytics at Anheuser-Busch
1-2020 - 3-2021
Manager Global Social Listening at Anheuser-Busch
9-2017 - 3-2021
Digital Analyst at Anheuser-Busch
6-2017 - 3-2021
Summer Intern at Anheuser-Busch

Education

2017 - 2017
Bachelor of Business Administration - BBA from Universidad Adolfo Ibáñez
2014 - 2017
Bachelor of Business Administration - BBA; Bachelor of Arts - BA from Southern Illinois University Edwardsville

More Information

Social Presence :

Prographics :

Exp : 10 Location : St Louis, Missouri, United States Job Level : Middle Designation : Sr. Manager Consumer Insights at Anheuser-Busch
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Insights For Selling To Micaela

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Persuade objectively how your product will help them achieve their goals
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Micaela is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Micaela

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Micaela move?

  • They like to analyze well and then make their decisions.
  • Can Micaela take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Micaela

Personality Compatibility


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