Michael Abbott

Energizer
DISC Type : I

Chief Financial Officer/Chief Operating Officer at BRUNT Workwear

Boston, Massachusetts, United States

Overview

Michael is a results-oriented executive with over 25 years of leadership experience in consumer goods, health tech, and digitally native brands. A graduate of Drexel University and Saint Josephs University, he specializes in scaling B2C platforms, business turnarounds, and global market expansion. People who have worked with him describe him as an "accomplished and respected leader" with a "pragmatic, results oriented focus. "

Given his executive roles at companies like Burton Snowboards and Specialized Bicycle Components, he has a deep connection to the action sports and outdoor industries. This professional background suggests a personal passion for lifestyle brands and performance-driven products.

He has led multiple companies through significant financial and operational transformations, including taking Owlet Baby Care public.

Personality Overview

Enthusiastic

Full Of Energy

Relationship Oriented

They are people oriented, friendly and like creating new connections.  They are naturally enthusiastic, so take their promise with a pinch of salt. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Scaling D2C Brands
Currently leading finance and operations at D2C brand BRUNT Workwear and has a background in scaling B2C and B2B2C platforms across various consumer goods companies.
Action Sports Industry
Has extensive leadership experience as a senior executive at iconic brands Burton Snowboards and Specialized Bicycle Components, indicating a deep familiarity with this market.
Business Transformation
Proven experience leading complex business turnarounds, M&A activity, and IPO/SPAC transactions, most notably as President of Owlet Baby Care during its transition to a public company.

Media Appearances

Michael has no verified media appearances

Work History

Chief Financial Officer/Chief Operating Officer at BRUNT Workwear
President & Board Director at Owlet Baby Care
Chief Financial Officer/Chief Operating Officer at Mission Athletecare
Chief Operating Officer/General Manager at Specialized Bicycle Components
Chief Financial Officer/Chief Operating Officer at Burton Snowboards

Education

BS from Drexel University
MBA from Saint Joseph's University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Boston, Massachusetts, United States Job Level : Leadership Designation : Chief Financial Officer/Chief Operating Officer at BRUNT Workwear
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Avoid cutting into their flow
  • Don’t be too formal, focus on building comfort and trust
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Michael

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Michael take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Michael

Personality Compatibility


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