Mike Asher founded Better2Know in 2011, building it into a global medical diagnostics provider operating in over 30 countries with 7, 000 clinics. A holder of an MBA from IESE Business School, colleagues describe him as a dynamic, strategic business leader. He is deeply experienced in guiding early-stage life science companies.
Having grown up overseas, Mike is fluent in four languages and has built an international business career focused on life sciences. He has written extensively on sexual health, aiming to demystify complex topics. Recently, his company committed to achieving Net Zero by 2050, reflecting a focus on planetary health.
In 2019, Mike was awarded Great British Entrepreneur of the Year.
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