Michael Asher in

Michael Asher

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Owner and Chairman at Better2Know Ltd.
📍 Whittington, England, United Kingdom

Mike Asher founded Better2Know in 2011, building it into a global medical diagnostics provider operating in over 30 countries with 7, 000 clinics. A holder of an MBA from IESE Business School, colleagues describe him as a dynamic, strategic business leader. He is deeply experienced in guiding early-stage life science companies.

Having grown up overseas, Mike is fluent in four languages and has built an international business career focused on life sciences. He has written extensively on sexual health, aiming to demystify complex topics. Recently, his company committed to achieving Net Zero by 2050, reflecting a focus on planetary health.

In 2019, Mike was awarded Great British Entrepreneur of the Year.

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Experience
16 Years
Current Role
Owner and Chairman
Job Level
Leadership
Location
Whittington, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Michael cares about

Global Health Access
Founded and leads Better2Know with a vision of building a global testing provider that is easily accessible to everyone worldwide.
Medical Diagnostics
His career is centered on biotech and diagnostics, with a specific interest in testing systems for blood-borne viruses like HIV and Hepatitis.
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Career

Work history

4-2011
Owner and Chairman
Better2Know Ltd.
10-2010
CEO and Founder
BioPoint Limited
6-2010 - 10-2015
CEO and Founder
The Old Rectory Trading Company
10-2009 - 7-2014
Non Executive Director
REINNERVATE LIMITED
10-2009 - 11-2010
Non Executive Director
ArrayMed Private Limited
In the press

Media appearances

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Education
1990 - 1992
MBA
IESE Business School
1981 - 1985
BA / BA
Brown University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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