Michael Barbetta in

Michael Barbetta

Enthusiast · DISC type i
Senior Director of Local Media at The E.W. Scripps Company
📍 Cincinnati Metropolitan Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
21 Years
Current Role
Senior Director of Local Media
Job Level
Senior
Location
Cincinnati Metropolitan Area, United States
Personality Overview

How Michael shows up

Non-Confrontational
Optimistic
Consensus Focused

They prefer to build relationships rather than staying totally transactional. They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Priorities

Topics Michael cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

4-2025
Senior Director of Local Media
The E.W. Scripps Company
8-2015 - 4-2025
Senior Director of Revenue Strategy
E.W. Scripps
8-2009 - 8-2015
General Manager of South West Ohio and NKY
Time Warner Cable
8-2006 - 8-2009
General Manager of Northeast Ohio
Time Warner Cable Media
5-2004 - 8-2006
Publisher
Liberty Publishing Company
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1989 - 1993
B.A
Baldwin Wallace University
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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