Michael Barbetta

Enthusiast
DISC Type : i

Senior Director of Local Media at The E.W. Scripps Company

Cincinnati Metropolitan Area, United States

Overview

Michael has no verified overview

Personality Overview

Non-Confrontational

Optimistic

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Michael has no verified topics they care about

Media Appearances

Michael has no verified media appearances

Work History

4-2025
Senior Director of Local Media at The E.W. Scripps Company
8-2015 - 4-2025
Senior Director of Revenue Strategy at E.W. Scripps
8-2009 - 8-2015
General Manager of South West Ohio and NKY at Time Warner Cable
8-2006 - 8-2009
General Manager of Northeast Ohio at Time Warner Cable Media
5-2004 - 8-2006
Publisher at Liberty Publishing Company

Education

1989 - 1993
B.A from Baldwin Wallace University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Cincinnati Metropolitan Area, United States Job Level : Senior Designation : Senior Director of Local Media at The E.W. Scripps Company
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Michael

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Michael take some risk or not?

  • They can take some low-probability risks if needed.

You And Michael

Personality Compatibility


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