Michael Barbour

Observer
DISC Type : ci

President at Cameron Co.

Halifax, Nova Scotia, Canada

Overview

Michael Barbour is the President of Cameron Co. , a business development agency focused on expanding Consumer Packaged Goods brands in retail and online. His expertise is built on senior sales and marketing roles at Outcast Foods and Synergy CHC Corp. He holds an Executive Leadership certificate from Cornell University.

He is passionate about the power of building genuine, long-term business relationships, believing it is as important as the work itself. Michael actively supports career development in his industry, posting about hiring opportunities for new graduates looking to enter the CPG and food service sectors.

He once cold-called a business contact and successfully cultivated that connection into a valuable professional relationship that has lasted over ten years.

Personality Overview

Example Seeker

Curious

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally good communicators and can be hard to convince.

Topics They Care About

CPG Brand Growth
As President of Cameron Co. , his primary focus is on driving retail and online growth for Consumer Packaged Goods brands like Mr. Donair.
Retail Partnerships
He celebrates milestones like securing placement for his clients' products in major retailers such as Costco, Turkey Hill Minit Markets, and Giant Eagle.
Long-Term Relationships
He emphasizes the importance of building relationships in business, highlighting a partnership that has flourished for a decade since his initial cold call.

Media Appearances

Michael has no verified media appearances

Work History

8-2024
President at Cameron Co.
7-2023 - 6-2024
Vice President of Consumer Goods at Outcast Foods
6-2020 - 5-2021
Vice President of Sales at Synergy CHC Corp
2-2019 - 7-2023
Vice President of Sales Marketing & Culture at Outcast Foods
9-2017 - 2-2019
Director of Franchise Development at Freshii

Education

Executive Leadership from Cornell University
Business/Commerce from University of Windsor

More Information

Social Presence :

Prographics :

Exp : 11 Location : Halifax, Nova Scotia, Canada Job Level : N/A Designation : President at Cameron Co.
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Michael

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Michael take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Michael

Personality Compatibility


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