Michael Barss

Observer
DISC Type : ci

Regional Sales Director at Veracyte, Inc.

Saratoga Springs, New York, United States

Overview

Michael Barss is a Regional Sales Director at Veracyte with a background in the medical device and diagnostics fields at companies like Boston Scientific and Abbott. He is a graduate of Ithaca College and focuses on building sales teams passionate about consultative, science-driven environments.

His past experience includes serving as a Fields Sales Trainer and a Sales Advisory Board member, highlighting a long-standing interest in team development and sales strategy.

Personality Overview

Value Driven

Assertive

Curious

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Precision Medicine
He is passionate about changing patient lives through precision medicine, a key focus of his current company, Veracyte.
Genomic Sales
He is actively hiring Genomic Specialists for his team, indicating a focus on sales within the genomics and precision medicine space.
Sales Leadership
Currently a Regional Sales Director, he has prior experience as a Field Sales Trainer and Sales Advisory Board member, showing a focus on mentoring and strategy.

Media Appearances

Michael has no verified media appearances

Work History

4-2024
Regional Sales Director at Veracyte, Inc.
4-2022 - 4-2024
Veracyte Product Specialist, Afirma at Veracyte, Inc.
1-2018 - 8-2022
Therapy Consultant, Deep Brain Stimulation at Boston Scientific
8-2016 - 12-2017
Therapy Development Specialist - Dorsal Root Ganglion at Abbott
9-2012 - 8-2016
Territory Manager - Ostomy Care at Coloplast

Education

2003 - 2007
Bachelor of Science from Ithaca College

More Information

Social Presence :

Prographics :

Exp : 14 Location : Saratoga Springs, New York, United States Job Level : Mid-senior Designation : Regional Sales Director at Veracyte, Inc.
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Build rapport, it will come handy to handle hard questions later
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Michael

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They like to analyze well and then make their decisions.
  • Can Michael take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Michael

Personality Compatibility


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